New York – October 16, 2026 -- Anyone can now join the global blood stem cell donor registry from home: Gabriel & Co. has opened a digital donor drive that mails a cheek swab kit to supporters, as the jewelry brand marks 10 years of partnership with the blood cancer nonprofit DKMS.
Register with a cheek swab at home
The digital drive extends beyond Gabriel & Co.'s own team. Supporters sign up through a dedicated online link, receive the swab kit by mail and complete it at home. The company says the goal is to make donor registration accessible to its community and beyond.
The stakes are concrete. For many people with blood cancer or other blood disorders, a blood stem cell transplant from an unrelated donor can be a critical treatment option. Because patients often depend on a matching donor outside their family, a larger registry can improve their chances of finding a match.
Employees registered at an in-office drive on October 13
Gabriel & Co. also hosted an employee-only donor drive at its office on Tuesday, October 13. Team members could register with DKMS and join the global community of potential blood stem cell donors.
The partnership grew from a family's experience
Christine Gabriel, a Gabriel Love Foundation representative and wife of co-founder Dominick Gabriel, said that when she was diagnosed, finding a donor was a matter of life and hope for her family. The Gabriel Love Foundation was established in 2016 to support causes with a meaningful impact on people's lives.
DKMS Gala raised more than $2.3 million
Gabriel & Co. joined DKMS supporters at the DKMS Gala on October 15. The black-tie event, marking the 20th anniversary of the New York gala, raised more than $2.3 million for DKMS's global work. DKMS Global Chairman Katharina Harf thanked the community that has stood with the organization for two decades.
A new DKMS jewelry collection joins the celebration
Gabriel & Co. is also introducing a new DKMS jewelry collection. It continues the company's tradition of using jewelry to raise awareness and support for causes, building on earlier pieces tied to the Gabriel Love Foundation.