LaDIY Launches: Women in DIY Network Takes Off
SHERIDAN, WYOMING – January 29, 2025 – SHERIDAN, WYOMING – Jan. 29, 2025 – The newly established women's network in the home improvement and gardening industry, "LaDIY," held its inaugural meeting on January 22, 2025, at the OBI in Wermelskirchen, Germany. Approximately 50 engaged industry representatives came together to exchange ideas, find inspiration, and network. The event marked the beginning of a long-term network aimed at strengthening the role of women in the industry and increasing their visibility.
LaDIY: A Collaborative Effort to Empower Women in DIY
LaDIY is a joint initiative of the German Retail Association for Home Improvement, Building and Gardening (BHB), the Manufacturers' Association for Home & Garden (HHG), and the Industrial Association for Gardening (IVG). This collaborative effort seeks to create a supportive and empowering space for women working in the traditionally male-dominated DIY sector.