HIROMI ASAI Blends Kimono Craft With Menswear at NYFW
New York – September 16, 2026 -- New York fashion label HIROMI ASAI will present its Spring/Summer 2027 men's collection, "Akatsuki — Before the Dawn," at New York Fashion Week on Sunday, September 13, 2026, at 4:00 PM EDT.
The show, staged as a Flying Solo Show on a Midtown Manhattan rooftop, is invitation only. Designer Hiromi Asai has worked with Japanese kimono artisans since 2017, translating traditional textile craftsmanship into contemporary menswear; Asai first showed authentic kimonos at NYFW in 2016.
Eight looks trace the shift from night to first light
The collection's title refers to akatsuki, the Japanese word for the moment just before dawn. Its eight looks move through deep navy, charcoal and earthy tones before easing into soft whites and luminous neutrals.