United States

SHERIDAN, WYOMING – December 4, 2025 – If your holiday hosting routine feels a little too predictable, Saratoga® Spring Water and two-time “Top Chef” winner Buddha Lo are here to shake things up. Inspired by the latest Saratoga® Supper Club – a one-night speakeasy hidden behind a convenience store cooler, bathed in Saratoga® Signature Blue – they’re inviting home hosts to mix the familiar with the delightfully unexpected this season.

A speakeasy supper club you can steal ideas from

For the Saratoga® Supper Club, Chef Buddha Lo transformed an everyday convenience store into a secret world of color, texture and refined bites, anchored visually by Saratoga’s striking blue bottles. It was all about playing with expectations: guests walked in thinking “grab-and-go” and ended up in something that felt like a modern speakeasy.

SHERIDAN, WYOMING – December 4, 2025 – For busy pet parents juggling food runs, grooming appointments and last-minute treats, a smoother way to shop can make everyday care feel a lot less stressful. Pet Supplies Plus, the largest pet retail franchise in the United States, is stepping up its tech game with the launch of its first-ever mobile app and an expanded gift card program designed to make looking after furry, scaly and feathery family members simpler, faster and more flexible.

A mobile app built around real pet-parent habits

Most Pet Supplies Plus “neighbors” already connect with the brand through their phones, so the new app is designed to fit naturally into how people actually shop. Instead of switching between a browser, email and in-store visits, pet parents can now manage everything in one place.

SHERIDAN, WYOMING – December 4, 2025 – National Cookie Day is getting a seriously indulgent upgrade this year as Dirty Dough, the gourmet stuffed-cookie brand under Craveworthy Brands, launches its biggest giveaway ever. From December 4 through December 31, 2025, every qualifying purchase made by members of the Dirty Dough Rewards Program becomes a golden ticket for the chance to win free treats for life – plus plenty of extra cookie-love along the way.

Free “Dirty Dough for Life”: how the headline prize works

At the heart of the campaign is one ultra-sweet grand prize: “Dirty Dough for Life.” One lucky winner will receive one free treat per week for up to 20 years, credited directly to their Dirty Dough app account and redeemable within a seven-day window each week.

SHERIDAN, WYOMING – December 4, 2025 – Holiday shopping is getting a full glam upgrade this year as TJ Maxx hits the road with the first-ever Maxxinista Express, a double-decker tour bus created for the brand’s most devoted superfans. Rolling into Los Angeles, Dallas and Miami this December, the experience turns a day of “Maxx-hopping” between stores into a festive, content-ready celebration of style, community and seriously good deals.

A holiday road trip made for Maxxinistas

The Maxxinista Express is more than a branded bus – it’s a moving love letter to shoppers who swap TJ Maxx hauls, compare “you won’t believe what I got this for” moments and share their finds on social media. The tour takes select fans on a full day of visits to three beloved TJ Maxx stores in each city, complete with surprises and themed challenges along the way.

SHERIDAN, WYOMING – December 4, 2025 – Fans of Hello Kitty®, cuddly plush and over-the-top mall adventures are getting a new reason to smile: the immersive Build-A-Bear x Hello Kitty and Friends Workshop experience is going national. After a hugely successful debut in Los Angeles, Build-A-Bear Workshop and Sanrio® are opening two new themed Workshops at American Dream in New Jersey and Mall of America in Minnesota in early 2026.

From LA hit to nationwide fan destination

The first Build-A-Bear & Hello Kitty and Friends Workshop quickly became a must-visit spot in Los Angeles, drawing collectors, families and longtime Sanrio fans who wanted more than just another store visit. It proved there’s something uniquely powerful about choosing a character, stuffing it yourself and sealing it with the signature Heart Ceremony in a world filled with bows, pastel colors and iconic faces.

SHERIDAN, WYOMING – December 4, 2025 – When you or someone you love is looking for help with addiction, trauma, or mental health struggles, one question matters more than any other: does treatment actually work? The Meadows, a nationally recognized leader in trauma and addiction care based in Wickenburg, Arizona, has released its 2024 Annual Outcomes Report – and the data offers reassuring, real-world evidence that change is not only possible, but can last well beyond discharge.

Why outcomes data matters when you’re choosing treatment

In a world full of glossy brochures and emotional testimonials, independently collected outcomes data is a powerful way to cut through the noise. For this first report, The Meadows partnered with Vista Research Group, which tracks symptoms and life changes during treatment and then follows patients for up to a year afterward.

SHERIDAN, WYOMING – December 2, 2025 – From adventure-ready GS models to six-cylinder touring flagships and M-badged track weapons, BMW Motorrad USA’s 2026 lineup is all about giving riders more choice, more comfort and an easier start to ownership. With updated colors and graphics, smarter equipment packages and a complimentary break-in service built in, the new model year makes it simpler than ever to tailor a BMW motorcycle to your kind of riding.

A premium start: break-in service now included

Every 2026 BMW motorcycle sold in the U.S. now includes the Ultimate Care Break-In Service, or “600 Mile Service” as standard. Time and mileage limits apply – maximum six months from the in-service date or 750 miles, whichever comes first – but the idea is simple: your first crucial service is already taken care of.

SHERIDAN, WYOMING – December 2, 2025 – For drivers who love the feel of wind-in-your-hair motoring and classic roadster proportions, the BMW Z4 Final Edition is both a celebration and a goodbye. This very limited Z4 M40i sends off BMW’s two-seat roadster with bold design details, serious performance and a specification that feels carefully curated rather than simply optioned.

A farewell chapter for BMW’s open-top icon

Since its debut in 2002, the Z4 has carried forward BMW’s long tradition of two-seat, open-top sports cars, following legendary models like the BMW 328, 507 and Z8. With its long hood, short rear deck and low seating position, it has always been about that direct connection between driver, road and sky.

SHERIDAN, WYOMING – December 2, 2025 – College football fans are getting more than just a great bowl game this December – they’re getting a full-on Pop-Tarts® spectacle, complete with six over-the-top Edible Mascots, a brand-new buff Protein Pop-Tart and a live Mascot Cam streaming all the sideline chaos. The 2025 Pop-Tarts™ Bowl, proudly nicknamed “The People’s National Championship,” is turning game day into snackable theater where the winning team literally eats the mascot.

Edible mascots turn game day into snackable theater

At the heart of the fun are two Pop-Tarts Edible Mascot squads: Team Sprinkles and Team Swirls. Each team is built around fan-favorite flavors that snack lovers already know from their breakfast plates and late-night cravings. Now, those flavors are suiting up for a once-in-a-lifetime appearance on the field.

Team Sprinkles brings three all-new Edible Mascots to the Pop-Tarts Bowl stage:

SHERIDAN, WYOMING – November 27, 2025 – Speedway Motorsports is proving that great racing starts with great workplaces, earning Sports Business Journal’s Best Places to Work in Sports Silver Medalist recognition for the second year in a row. For motorsports fans and jobseekers alike, the honor underlines how a company built around speed, sound and spectacle also invests deeply in its people and culture behind the scenes.

What it means to be a ‘Best Place to Work in Sports’

The recognition comes from Sports Business Journal’s 2025 Best Places to Work in Sports awards, based on a confidential employee satisfaction survey conducted by Quantum Workplace. More than 9,000 employees from 98 companies took part, rating their organizations across more than 40 culture factors including trust in leadership, perks and benefits, and internal communication.