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Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience

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SHERIDAN, WYOMING – Feb. 17, 2025 – Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the “Heart of Joy”.

Stellantis and Ayvens Partner to Enhance Circular Economy Model Through Used Car Rentals

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SHERIDAN, WYOMING – Feb. 13, 2025 – Stellantis N.V and Ayvens, a leading sustainable mobility brand formed from ALD Automotive and LeasePlan, have announced a collaboration focused on reconditioning used vehicles for new rental contracts, strengthening their commitment to the circular economy.

Reconditioning Hub in Mirafiori

Lancia Ypsilon Wins Design Trophy at Trophées de l’Automobile Magazine

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SHERIDAN, WYOMING – Feb. 13, 2025 – The Lancia Ypsilon has been awarded the prestigious Design Trophy at the Trophées de l’Automobile Magazine ceremony. This accolade further solidifies Lancia's resurgence in France, following previous awards for the Ypsilon's design and the Lancia Pu+Ra HPE at the Chantilly Arts & Elegance competition.

A Legacy of Design Excellence

Free2move Expands Car Sharing Home Area in Madrid

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SHERIDAN, WYOMING – Feb. 13, 2025 – Free2move, a global mobility provider, has announced the expansion of its car sharing home area in Madrid, responding to growing demand from users across the city. Effective immediately, new zones in Palomeras Vallecas and San Blas-Canillejas are accessible with one of the 700 electric vehicles in Free2move’s Madrid free-floating fleet. This expansion represents another step forward in the company’s mission to revolutionize urban mobility and adapt to the evolving needs of city dwellers.

Renault Group Appoints Bruno Laforge as Chief Human Resources Officer

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SHERIDAN, WYOMING – Feb. 12, 2025 – Renault Group has announced the appointment of Bruno Laforge as its new Chief Human Resources Officer, effective April 1st, 2025. Mr. Laforge succeeds François Roger and will join the company's Leadership Team, reporting directly to Luca de Meo, CEO of Renault Group.

A Seasoned HR Leader with Extensive Tech and Automotive Experience

Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”

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SHERIDAN, WYOMING – Feb. 12, 2025 – What makes a great advertising slogan? It's a question marketers have pondered for decades. A winning slogan needs to be memorable, impactful, and perfectly capture the essence of a brand. Think of classics like Nike's "Just Do It" or De Beers' "A Diamond is Forever." These slogans not only stick in your mind but also convey a powerful message about the product.

Renault Launches New Services for Enthusiasts and Collectors

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SHERIDAN, WYOMING – Feb. 12, 2025-Renault is excited to announce the launch of "The Originals Renault," a suite of innovative services designed to support and empower enthusiasts and collectors of classic Renault vehicles.1

New and Innovative Online Services

Renault presents a new era in electric LCVs, with Estafette, Goelette and Trafic.

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SHERIDAN, WYOMING – Feb. 10, 2025 – Renault is set to redefine the electric light commercial vehicle (LCV) market with its upcoming range of vans: Estafette, Goelette, and Trafic. These E-Tech 100% electric vehicles, slated for launch in 2026, will cater to a diverse range of business needs, showcasing Renault's commitment to sustainable transportation solutions.

A New Era of Electric LCVs

PEUGEOT Dominates European Electric Vehicle Market in 2024

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SHERIDAN, WYOMING – Feb. 9, 2025 – Peugeot has announced impressive business results for 2024, solidifying its position as a leading force in the European electric vehicle market. The brand reported 1,097,750 registrations in 2024, with a significant 35% of Peugeots registered in EU29 being electric (BEV + PHEV + MHEV).

Electric Vehicle Leadership

BMW i Ventures Fuels Circular Economy with GreenSpark Software Investment

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SHERIDAN, WYOMING – Feb. 9, 2025 – BMW i Ventures announced on February 7, 2025, an investment in GreenSpark Software, a New York City-based company developing modern operating software for the metal recycling industry. This investment round also saw participation from existing investors Zero Infinity Partners and Third Prime. The funding will accelerate GreenSpark's product development, facilitate expansion into larger enterprise segments, and drive innovation within a sector ripe for technological advancement.