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Michelin Unveils Eco-Friendly Hypercar Tire for 2026 Racing Season

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING - Sep. 23, 2025 - Motorsport fans and sustainability advocates have something exciting to celebrate: Michelin has revealed its next-generation Pilot Sport Endurance tire, specially engineered for the 2026 FIA World Endurance Championship and the iconic 24 Hours of Le Mans.

This groundbreaking tire isn't just built for speed-it's a major leap forward for greener racing. As the exclusive tire supplier for the hypercar class, Michelin is leading the way with a blend of high-performance and eco-conscious design that's built to endure and built to last.

Racing Toward a Greener Future

Pirelli to Power the Future of Young Racing Talent with Exclusive Formula Regional Tire Deal

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – A thrilling new chapter is about to begin for aspiring race car drivers as Pirelli has officially been confirmed as the exclusive tire supplier for all FIA-certified Formula Regional championships starting in 2026. With a focus on consistency, performance, and accessibility, this move is set to reshape the future of motorsport development worldwide.

A global step forward for young racers

The FIA’s decision to appoint Pirelli reflects a strong commitment to offering young drivers across the globe a reliable and equal platform to showcase their talent. The championships will soon adopt a brand-new car in 2026, and Pirelli is developing a specially designed 15-inch tire to match the performance standards and safety expectations across all regions.

Dunlop Revs Up for Italy’s 6 Days Enduro with FIM Partnership Renewal

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Dunlop has reaffirmed its commitment to the global off-road racing community by renewing its partnership with the Fédération Internationale de Motocyclisme (FIM) for the 6 Days Enduro of Nations, taking place in Bergamo, Italy from August 24 to 29, 2025.

The renewed collaboration ensures that both amateur and professional riders can count on Dunlop’s trusted Geomax EN91 tire and benefit from enhanced on-site support during one of the most challenging enduro events in the world.

Dunlop Geomax Challenge Supports Grassroots Riders

First launched in 2021, the Dunlop Geomax Challenge is back to support riders in the Club Team Award category. This program provides:

Goodyear Rolls Out Assurance MaxGuard SUV Tire in India, Promising Safer and Smoother Drives

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Goodyear has introduced its newest innovation, the Assurance MaxGuard (AMG) SUV tire, to the Indian market, offering families and SUV drivers a powerful combination of safety, comfort, and performance tailored to the country’s dynamic road conditions.

As India’s SUV segment continues to surge in popularity, consumers are demanding more from their tires—better grip, longer mileage, and improved fuel economy. Goodyear’s latest launch directly addresses these expectations with a tire that blends advanced materials and design for a well-rounded driving experience.

Engineered for Confidence and Everyday Comfort

Bandvulc Expands Wastemaster 5 Lineup with New Tire Size for Tough Urban Waste Jobs

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Bandvulc has just rolled out a new tire size for its acclaimed Wastemaster 5 range, designed specifically to meet the challenges of urban waste collection. The newly introduced 315/70 high-load tire brings added durability and performance for vehicles operating in demanding city and recycling center environments.

This latest addition is more than just a new size—it’s a solution for waste fleet operators who need tires that can take a beating and keep going. Developed, tested, and manufactured at ContiLifeCycle’s Ivybridge facility in Devon, UK, the tire is the latest evolution of Bandvulc’s commitment to reliability and sustainability.

Engineered for Harsh Urban Conditions

Bridgestone’s New Turanza EverDrive Tire Promises a Quieter, Safer Ride All Year Long

SHERIDAN, WYOMING – September 23, 2025 –

Bridgestone has just launched its newest innovation for everyday drivers — the Turanza EverDrive touring tire — and it’s packed with features designed to make every journey smoother, quieter, and more dependable, rain or shine.

Built for sedans, CUVs, and minivans, the Turanza EverDrive is all about long-term comfort and confidence behind the wheel. Whether you're navigating daily commutes, road-tripping with the family, or simply tackling errands, this next-generation tire is engineered to go the distance — and do it quietly.

Long-lasting performance meets everyday comfort

The Turanza EverDrive is made with a next-gen compound that helps protect against irregular and premature wear, so drivers can enjoy more miles with less worry. Its precision-tuned tread pattern minimizes vibrations, while a unique multi-pitch tread design helps reduce road noise, making every drive noticeably more peaceful.

PEUGEOT Unleashes New All-Electric E-208 GTi in Spectacular Le Mans Debut

SHERIDAN, WYOMING – September 23, 2025 –

PEUGEOT thrilled motorsport fans with the highly anticipated world premiere of its new all-electric E-208 GTi at the legendary 24 Hours of Le Mans, blending modern innovation with a legacy of pure driving pleasure.

The unveiling took place on Friday, June 13, when the sleek E-208 GTi made its first lap around the iconic Le Mans circuit. To mark this special moment, it was accompanied by 30 vintage 205 GTi models driven by passionate owners — a nostalgic yet forward-looking celebration of the GTi legacy.

A Powerful Return of a Driving Icon

Marking the official return of the GTi badge, the new E-208 GTi is PEUGEOT’s latest expression of electric performance and design allure. With the launch taking place exactly 40 years after the debut of the original 205 GTi, the symbolic parade was nothing short of breathtaking.

The All-New PEUGEOT E-208 GTi Electrifies the Road with Iconic Style and Unmatched Performance

SHERIDAN, WYOMING – September 23, 2025 –

A legend returns—only this time, it's electric. PEUGEOT has officially unveiled the all-new E-208 GTi at the iconic 24 Hours of Le Mans, ushering in a bold new era of high-performance electric driving wrapped in unmistakable French charisma.

With 280hp under the hood and a nod to its legendary predecessor, the 205 GTi, the E-208 GTi is designed to thrill. Whether you're a longtime GTi enthusiast or simply crave the rush of precision driving paired with modern sustainability, this new model is set to electrify your experience—literally.

A GTi Legacy Reimagined for a New Generation

Forty years after the debut of the original 205 GTi, PEUGEOT continues the story with a modern twist. The E-208 GTi is the first all-electric model to bear the GTi badge, combining racing heritage with next-gen engineering.

The standout performance speaks for itself:

PEUGEOT and Under The Pole Dive into the Future of Ocean Exploration with Capsule II

SHERIDAN, WYOMING – September 23, 2025 –

A groundbreaking collaboration is making waves as PEUGEOT partners with Under The Pole to co-develop the next generation of underwater observation habitats, with the ambitious Capsule II project set to launch in 2026. This forward-thinking initiative aims to enhance both the scientific experience and environmental stewardship beneath the waves.

Designed for Science, Driven by Innovation

The Capsule II project builds on the success of Under The Pole's original underwater habitat, which allows marine scientists to remain submerged for up to three days. With panoramic viewing portholes and space for vital ecological research, the current capsule has played a critical role in studying marine species and underwater ecosystems.

Now, PEUGEOT is stepping in with its design expertise, working closely with Under The Pole and Stellantis Design Studio to reimagine this habitat. Capsule II will offer scientists:

PEUGEOT Shines Spotlight on French Cinema with Powerful Cannes Debut

SHERIDAN, WYOMING – September 23, 2025 –

PEUGEOT is taking its long-standing passion for French culture to the next level with a bold new commitment to French cinema, revealing an inspiring cultural initiative that debuted at the 2025 Cannes Film Festival.

This initiative reflects PEUGEOT’s dedication to creativity, emotion, and innovation—values that define both the brand and the seventh art. From exclusive events to cinematic collaborations, PEUGEOT is infusing its French identity into the heart of global entertainment.

Celebrating a Proud French Legacy Through Film

As the favorite automotive brand of the French for six years running, PEUGEOT is embracing its cultural roots by championing French cinema, both at home and abroad. Through a strategic, long-term communications plan, the company is actively supporting the film industry by: