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Volkswagen Unveils Record-Breaking Golf GTI EDITION 50 Ahead of 50th Anniversary

SHERIDAN, WYOMING – September 23, 2025 –

Car lovers, start your engines: Volkswagen has just set the Nürburgring ablaze with the all-new Golf GTI EDITION 50 — the fastest VW production model to ever conquer the legendary Nordschleife track. And it hasn’t even hit the market yet.

This exciting new performance car will be officially unveiled on June 20, 2025, just ahead of the famous 24-hour race at the Nürburgring. With its debut, Volkswagen is not only celebrating cutting-edge engineering but also preparing to mark the 50th anniversary of its iconic GTI model in 2026.

A New Speed Champion Is Born

Professional racer Benny Leuchter took a near-production model of the Golf GTI EDITION 50 around the Nürburgring in an astonishing 07:46:13 minutes. That makes it the fastest road-approved Volkswagen ever on this challenging circuit.

Volkswagen Celebrates 50 Years of the Polo with Stylish New Anniversary Edition

SHERIDAN, WYOMING – September 23, 2025 –

Volkswagen is marking five decades of its beloved compact car with the launch of the Polo Edition 50, a sleek new special model that blends nostalgic charm with modern flair. Available for pre-order starting tomorrow, this anniversary edition promises to elevate everyday driving with premium features and standout design details — all starting at €28,200 in Germany.

A Tribute to a Compact Icon

The Polo Edition 50 is based on the popular ‘Style’ trim but takes things up a notch with exclusive equipment and refined touches. Its elegant exterior is enhanced by standard 16-inch ‘Coventry’ alloy wheels (with an optional upgrade to 17-inch ‘Torosa’), dark-tinted rear windows, and a unique 3D ‘50’ badge on the B-pillar — a subtle yet striking nod to the Polo’s golden anniversary.

Volkswagen Tayron Earns Top Safety Honors with 5-Star Euro NCAP Rating

SHERIDAN, WYOMING – September 23, 2025 –

Volkswagen's newest SUV, the Tayron, has earned a stellar five-star rating from the European New Car Assessment Programme (Euro NCAP), underscoring the brand’s continued commitment to safety, innovation, and family-friendly design.

The latest results highlight Volkswagen’s “Safety for All” principle, a long-standing dedication to providing advanced safety across all vehicle segments. With this top-tier safety score, the new Tayron isn’t just stylish—it’s built to protect everyone on board.

Comprehensive Safety from the Ground Up

Even the entry-level Tayron is loaded with features that prioritize safety for drivers, passengers, and pedestrians alike. Euro NCAP’s evaluation covered four key areas: adult and child occupant protection, vulnerable road user protection, and the effectiveness of driver assist systems. The Tayron delivered top performance across the board.

Stefan Mecha to Lead Volkswagen Commercial Vehicles Starting July 2025

SHERIDAN, WYOMING – September 23, 2025 –

Volkswagen has announced a major leadership transition for its Commercial Vehicles brand. Starting July 1, 2025, Stefan Mecha will become the new Chairman of the Board of Management of Volkswagen Commercial Vehicles (VWN), succeeding Prof. Dr. Carsten Intra, who is leaving the company for personal reasons as part of a retirement program.

Leadership Shift with Global Experience

Stefan Mecha, currently Executive CEO of the Volkswagen Passenger Cars brand for the China region, brings more than 15 years of experience within the Group. His career includes leadership roles in Brazil, South Africa, Russia, and China. He also began his Volkswagen journey in sales with the Commercial Vehicles unit — giving him a strong connection to his new role.

50 Years of the Volkswagen Polo: A Small Car with a Big Legacy

SHERIDAN, WYOMING – September 23, 2025 –

The Volkswagen Polo is celebrating a remarkable milestone this month—50 years of making compact mobility more accessible, stylish, and fun for drivers around the globe. Since its debut in May 1975, the Polo has transformed from a modest two-door vehicle into one of the world’s most beloved small cars, with over 20 million units sold worldwide.

A compact classic that redefined mobility

What started with the slogan “Small on the outside. Big on the inside.” quickly turned into a global phenomenon. Designed to be efficient, affordable, and practical, the Polo carved out a lasting place in the automotive world by championing entry-level mobility without compromising on quality or innovation.

Stellantis Celebrates Top Dealers Across Europe with Club of Excellence Awards

SHERIDAN, WYOMING – September 23, 2025 –

A celebration of customer-first service and dealership excellence lit up Turin this week as Stellantis hosted the inaugural edition of its Club of Excellence. Bringing together 100 top-performing dealers from 10 major European markets, the event spotlighted the very best in automotive retail experiences.

Honoring Dealership Excellence Across Europe

Held on June 11 and 12, the event was exclusively reserved for the best Stellantis dealers based on customer satisfaction, measured through a rigorous evaluation of internal standards and consumer feedback. From Austria to the UK, one standout dealer per country earned a coveted spot at the celebration.

The Birth of BMW’s Game-Changer: How the X5 Redefined the SUV Landscape

SHERIDAN, WYOMING – September 23, 2025 –

Long before the SUV craze took over American driveways, BMW saw an opportunity not to follow but to lead—and in doing so, it changed the automotive landscape forever with the debut of the X5, its first-ever Sports Activity Vehicle (SAV).

A Bold Vision in a Shifting Market

In the 1990s, American consumers were flocking to vehicles like the Ford Explorer and Jeep Grand Cherokee. BMW, with its portfolio of sleek sedans and wagons, was left watching from the sidelines. But not for long. Executives at BMW of North America, including President Vic Doolan and Head of Product Planning Rich Brekus, knew that something had to change.

BMW Group Names Ole Jensen as New President & CEO of Financial Services in North America

SHERIDAN, WYOMING – September 23, 2025 –

BMW Group Financial Services North America has announced a major leadership transition with Ole Jensen taking over as President and CEO, effective August 1, 2025. The move signals continued strategic growth across the U.S., Canada, Mexico, and Brazil, bringing a fresh wave of international experience and insight to BMW's financial operations in the Americas.

Jensen, who has served as Chief Financial Officer since 2021, brings two decades of leadership within the BMW Group. His appointment promises to further align the company’s financial services with evolving consumer needs and market dynamics.

A New Vision for North American Operations

MINI Unveils 2026 Lineup with Fresh Style, Smarter Tech, and More Personalization

SHERIDAN, WYOMING – September 23, 2025 –

MINI USA has revealed its 2026 vehicle lineup, and fans of the iconic brand are in for a treat. From fresh styling upgrades to smarter digital tech and more ways to personalize, the new offerings continue MINI’s tradition of driving fun, design flair, and driver-focused innovation.

Style Meets Performance: JCW Package Now Available Across More Models

MINI is expanding the reach of its performance-inspired John Cooper Works (JCW) Style package. For the first time, all Cooper S and Countryman S models can sport this $1,200–$1,400 upgrade, adding dynamic flair with:

  • A JCW Aero Body Kit
  • Exclusive wheels
  • Dynamic Damper Control
  • Paddle shifters and enhanced brakes when paired with the Iconic Trim

This move lets more MINI enthusiasts enjoy the signature JCW look and feel—without having to jump to the full JCW model.

BMW Group Appoints Broderick McKinney to Lead U.S. Used Car Operations

SHERIDAN, WYOMING – September 23, 2025 –

BMW Group Financial Services North America is gearing up for a significant leadership shift, bringing a familiar face into a pivotal role for the pre-owned vehicle market. Starting July 1, 2025, Broderick McKinney will become Vice President, Used Cars, taking over from Rocio Carrascosa, who is set to return to Spain as CEO of BMW Bank GmbH's Spanish branch.

This move highlights BMW’s commitment to strengthening its pre-owned car division—a market that continues to grow in importance for consumers seeking premium quality at more accessible prices.

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