SHERIDAN, WYOMING – May 23, 2025 – BMW Group is driving innovation into the future by launching its first test vehicle equipped with all-solid-state battery (ASSB) cells — a BMW i7 now operating on the roads around Munich. In partnership with U.S.-based battery developer Solid Power, the German automaker is taking a significant leap toward next-generation electric mobility.
SHERIDAN, WYOMING – May 23, 2025 – What happens when a car isn’t just a vehicle—but a feeling, a lifestyle, a statement? For BMW of North America, the answer has long been forged through visionary advertising campaigns that didn’t just sell cars—they sold aspiration. Over three decades, BMW's evolving brand voice, bold agency choices, and creative risks sparked a powerful emotional connection with drivers, and ultimately drove sales.
SHERIDAN, WYOMING – May 23, 2025 – When BMW opened its first American manufacturing plant in Spartanburg, South Carolina, in 1994, it marked more than just geographic expansion—it ignited a new era of visibility and connection for the brand in the U.S. That effort reached a dazzling high point in 1996 when BMW became an official sponsor of the Summer Olympics in Atlanta, leveraging its newfound American roots to engage consumers across the country in an unprecedented way.
SHERIDAN, WYOMING – May 23, 2025 – Families, tech lovers, and road trip enthusiasts, get ready to meet the new standard in multi-purpose vehicles: the 2026 Kia Carnival. Kia America has officially unveiled the pricing and feature lineup for its tech-packed, comfort-driven Carnival MPV — and there’s plenty to get excited about.
SHERIDAN, WYOMING – May 23, 2025 – Drivers seeking an efficient, value-packed, and stylish compact SUV have yet another reason to consider the 2025 Kia Sportage Hybrid. This standout model has once again earned a coveted position on Cars.com’s prestigious Best Hybrids for the Money list, taking top honors in the Compact SUV category for the second year in a row.
A Winning Combo of Efficiency and Affordability
SHERIDAN, WYOMING – May 23, 2025 – Kia America is making waves far beyond the automotive world. Through its “Accelerate the Good” Dealer Match program, the brand and its nationwide network of retailers raised an inspiring $4.6 million in 2024 for nonprofit organizations across the United States, with over $1.5 million each going to St. Jude Children’s Research Hospital® and No Kid Hungry®.
Empowering Communities with Real Impact
SHERIDAN, WYOMING – May 14, 2025 – Sustainability just took a bold step forward for the commercial trucking world as Bridgestone Americas unveiled a groundbreaking demonstration tire made with 70% recycled and renewable materials—offering a promising solution for fleets aiming to reduce their environmental impact without sacrificing performance.
A Greener Road for Commercial Fleets
SHERIDAN, WYOMING – May 14, 2025 – Just in time for winter adventures and chilly commutes, Volkswagen has teamed up with Apollo Tyres to bring premium cold-weather confidence to its Tiguan SUV. The automaker has selected the Vredestein Wintrac Pro as the official winter tire for its popular European model—giving drivers more control, safety, and comfort when it matters most.
Engineered for Snow, Ice, and Everything In Between
SHERIDAN, WYOMING – May 14, 2025 – A bold step toward greener road freight is taking shape as Continental and DFDS join forces to champion environmentally friendly intermodal transportation. The collaboration brings high-performance tire solutions and smart monitoring technology to DFDS’s growing fleet of electric trucks—paving the way for cleaner, more efficient logistics across Europe.
Paving the Road to Sustainable Transport
SHERIDAN, WYOMING – May 13, 2025 – General Motors is revving up its consumer-first innovation strategy with a major leadership move: Sterling Anderson, co-founder of autonomous tech pioneer Aurora, is stepping in as GM’s new executive vice president, global product, and chief product officer.