Cars

SHERIDAN, WYOMING – May 24, 2025 – SHERIDAN, WYOMING – May 24, 2025 – At this year’s prestigious Concorso d’Eleganza Villa d’Este, BMW turned heads once again with the global debut of the BMW Concept Speedtop—a striking new concept car that redefines the sporty Touring experience with elegance, exclusivity, and unmistakable flair.

A Touring Icon Reimagined for Collectors

The Concept Speedtop is not just a design exercise—it’s a fully realized expression of BMW’s commitment to beauty, performance, and individuality. A distinctive three-door configuration sets it apart from anything currently in BMW’s lineup, capturing the essence of a shooting brake with muscular proportions and refined aesthetics.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – Despite turbulent economic conditions and evolving market dynamics, BMW Group has posted a stable and strategically aligned financial performance for the first quarter of 2025, with a continued push toward electrification and disciplined cost management.

Strong performance with a focus on electrification
BMW Group reported earnings before tax of over €3.1 billion on revenues of €33.8 billion, yielding a robust EBT margin of 9.2%. The Automotive segment’s EBIT margin reached 6.9%, and an adjusted figure excluding depreciation from the BBA acquisition stood at 8.1%.

A key highlight was the surging demand for all-electric vehicles (BEVs). Global BEV sales rose by an impressive 32.4%, now comprising 18.7% of total group sales. Europe led this transformation, with BEV sales jumping 64.2%.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – MINI USA is turning heads at Miami Swim Week 2025 with a bold showcase that celebrates freedom, individuality, and the exhilarating debut of its latest MINI Convertible. The brand’s playful energy and British flair are on full display through dynamic collaborations with PARAISO Miami Swim Week and Sports Illustrated Swimsuit, bringing together fashion, fun, and four wheels in truly unforgettable fashion.

A Stylish Ride with PARAISO Miami Swim Week

As a creative partner to PARAISO — the premier platform for swim and resort wear — MINI USA is fully immersed in the vibrant cultural pulse of Miami. This year’s collaboration centers around:

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – When BMW launched the Z3 in the mid-1990s, it did far more than introduce a new roadster—it sparked a cultural phenomenon. What began as a “Fun Car” styling exercise in Munich evolved into one of BMW’s most beloved icons, reestablishing the roadster’s role in modern driving and creating a deep emotional bond between car and driver.

A Legacy Reimagined for the Modern Era

Inspired by the legendary 328 of the 1930s and built on lessons from the Z1 and E30 chassis, the Z3 was never meant to be just another sporty car. BMW envisioned it as an accessible, fun-to-drive entry-level model—simple, nimble, and brimming with personality. “The car was supposed to be a compact, fun-to-drive city commuter for DM 40,000 ($25,000),” said designer Joji Nagashima.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – BMW Group is driving innovation into the future by launching its first test vehicle equipped with all-solid-state battery (ASSB) cells — a BMW i7 now operating on the roads around Munich. In partnership with U.S.-based battery developer Solid Power, the German automaker is taking a significant leap toward next-generation electric mobility.

A Breakthrough in EV Battery Innovation

The use of solid-state battery technology marks a turning point for electric vehicles (EVs), offering the potential for higher energy density, longer driving ranges, and reduced weight compared to conventional lithium-ion batteries.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – What happens when a car isn’t just a vehicle—but a feeling, a lifestyle, a statement? For BMW of North America, the answer has long been forged through visionary advertising campaigns that didn’t just sell cars—they sold aspiration. Over three decades, BMW's evolving brand voice, bold agency choices, and creative risks sparked a powerful emotional connection with drivers, and ultimately drove sales.

From “Ultimate Driving Machine” to Ultimate Brand Identity
It all began in 1975, when Ammirati & Puris coined the iconic tagline “The Ultimate Driving Machine.” This campaign aligned perfectly with BMW’s engineering ethos and helped U.S. sales soar nearly fivefold over the following decade. But by the early ’90s, rising prices and Japanese competition caused a sales slump. With pressure mounting from BMW’s headquarters in Munich, change was inevitable.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – When BMW opened its first American manufacturing plant in Spartanburg, South Carolina, in 1994, it marked more than just geographic expansion—it ignited a new era of visibility and connection for the brand in the U.S. That effort reached a dazzling high point in 1996 when BMW became an official sponsor of the Summer Olympics in Atlanta, leveraging its newfound American roots to engage consumers across the country in an unprecedented way.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – Families, tech lovers, and road trip enthusiasts, get ready to meet the new standard in multi-purpose vehicles: the 2026 Kia Carnival. Kia America has officially unveiled the pricing and feature lineup for its tech-packed, comfort-driven Carnival MPV — and there’s plenty to get excited about.

Premium Features Meet Everyday Practicality

The 2026 Carnival arrives with a bold mix of luxury amenities and family-friendly convenience. Whether it’s the panoramic dual 12.3-inch displays or the VIP Lounge Seats with ventilation, heating, and one-touch relaxation mode, Kia’s latest model brings comfort to a new level.

Here’s what stands out:

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – Drivers seeking an efficient, value-packed, and stylish compact SUV have yet another reason to consider the 2025 Kia Sportage Hybrid. This standout model has once again earned a coveted position on Cars.com’s prestigious Best Hybrids for the Money list, taking top honors in the Compact SUV category for the second year in a row.

A Winning Combo of Efficiency and Affordability

The 2025 Sportage Hybrid impressed Cars.com editors by leading its class in efficiency-cost rating—a metric that divides the EPA’s combined mpg rating by the vehicle’s base price. With standout fuel economy and a competitive starting MSRP, this hybrid delivers where it matters most to everyday consumers: fuel savings and upfront value.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – Kia America is making waves far beyond the automotive world. Through its “Accelerate the Good” Dealer Match program, the brand and its nationwide network of retailers raised an inspiring $4.6 million in 2024 for nonprofit organizations across the United States, with over $1.5 million each going to St. Jude Children’s Research Hospital® and No Kid Hungry®.

Empowering Communities with Real Impact

Kia’s “Accelerate the Good” initiative, now in its fourth year, is more than a corporate social responsibility program—it’s a nationwide effort to uplift communities in tangible, heartfelt ways.