Cars

SHERIDAN, WYOMING – September 23, 2025 –

It all started with a shocking discovery in a dusty barn that changed the course of BMW’s racing legacy in North America forever. Today, BMW NA’s classic collection preserves some of the brand’s most iconic race cars, thanks to passionate individuals who knew these machines deserved more than to be forgotten.

A Barn Full of Forgotten Icons

In 1985, BMW NA’s new Motorsport Manager, Erik Wensberg, stumbled upon a hidden treasure trove. “I can recall the very day, because I’d only been with the company for about three months,” said Wensberg. “I was at Lime Rock and was told that our race team, DM Engineering, had a bunch of our stuff gathering dust in a barn next to their shop in Danbury, Connecticut. I had no idea what they were talking about, but I said I’d come up and see.”

SHERIDAN, WYOMING – September 23, 2025 –

Kia America is celebrating a major milestone as it posts the highest first-half sales in its history, signaling strong consumer confidence in the brand’s lineup of stylish, tech-forward, and electrified vehicles.

The company sold an impressive 416,511 vehicles in the first six months of 2025—an 8 percent jump over the same period last year. Notably, retail sales soared 12 percent year-over-year, setting a powerful tone for the rest of the year.

Record-Setting Models Drive Growth

Kia’s upward momentum was largely driven by the standout performances of four key models—Carnival, Telluride, Sportage, and the all-new K4—all of which achieved their best-ever first-half sales. These customer favorites are winning over drivers with their blend of comfort, capability, and next-gen features.

SHERIDAN, WYOMING – September 23, 2025 –

Kia America is putting a fresh spin on the classic American road trip with a new two-part campaign that captures the freedom, excitement, and emotional connection of travel—featuring the versatile 2026 Sportage compact SUV. With scenic landscapes, heartwarming moments, and an iconic soundtrack, this new creative direction invites consumers to see how the Sportage can elevate every journey, no matter the destination.

A Road Trip Story Told in Two Parts

At the heart of the campaign are two 30-second episodes that follow a couple’s evolving love story, unfolding behind the wheel of the updated 2026 Sportage. The first spot, titled “Keep the Adventure Going,” sets the tone with a young man exploring America’s varied terrain in the rugged Sportage X-Pro. As his journey progresses, each location is marked by a playful wardrobe change—his t-shirt transforms to reflect each stop on the map.

SHERIDAN, WYOMING – September 23, 2025 –

FIAT is back in the spotlight with the launch of its highly anticipated Grande Panda Hybrid, bringing the joy of electrified mobility to urban families at a price that won’t break the bank. Starting at under €19,000, this sleek and stylish B-segment model promises not just innovation, but true accessibility—reviving FIAT’s legacy of simplicity, design, and smart functionality.

Electrified Driving, Made Easy and Affordable

The Grande Panda Hybrid is FIAT’s bold step into a new era of urban mobility, built on Stellantis’ multi-energy SMART-CAR platform. It features the brand-new 1.2-liter T-Gen3 turbocharged engine, delivering 110 HP in combination with a 48V lithium-ion battery and advanced eDCT 6-speed dual-clutch automatic transmission. This smart hybrid system allows for:

SHERIDAN, WYOMING – September 23, 2025 –

Adventure lovers and nostalgic drivers alike have something to celebrate as FIAT introduces the Grande Panda 4x4, a bold reinterpretation of one of the brand’s most beloved icons. This striking concept model merges retro charm with cutting-edge innovation, offering a fresh vision of freedom, versatility, and all-terrain excitement — wrapped in a compact and charismatic package.

A legendary comeback with a modern soul

Originally launched in 1983, the Panda 4x4 quickly became a fan favorite, known for its practicality and off-road grit. The new Grande Panda 4x4 concept honors that legacy while stepping into the future with a modernized design and advanced features that reflect today’s mobility needs.

SHERIDAN, WYOMING – September 23, 2025 –

FIAT is ushering in a new era of communications leadership as Andrea Laura Siro Brigiano takes the helm of Press Communications for the FIAT and Abarth brands, bringing her international flair and luxury brand expertise to the forefront of the automotive world.

With her appointment effective immediately, Andrea Laura Siro Brigiano succeeds Danilo Coglianese, who has been named Responsible for Events Management within the Stellantis Enlarged Europe Region starting July 1st. This dynamic transition underscores FIAT’s commitment to both innovation in communication and strategic brand engagement across Europe.

SHERIDAN, WYOMING – September 23, 2025 –

FIAT is turning up the volume this summer in Turin, stepping in as the official partner for the city’s Patron Saint concert on June 24. This vibrant celebration, set in the heart of the Piedmontese capital, will feature international superstar Shaggy and promises unforgettable moments of music, culture, and hometown pride.

A celebration rooted in tradition and community spirit

With its deep roots in Turin, FIAT continues to affirm its enduring connection with the city that shaped its legacy. This year’s Patron Saint festival concert will be held in the iconic Piazza Vittorio Veneto and followed by a dazzling pyrotechnic display that pays tribute to the city’s spirit.

For locals and visitors alike, the event offers an opportunity to enjoy:

SHERIDAN, WYOMING – September 23, 2025 –

Turin's most iconic piazza came alive on June 24 as FIAT proudly powered the unforgettable “Torino is Fantastic” concert, a dazzling night of music, celebration, and community spirit marking the city’s Patron Saint festivities.

Thousands gathered in Piazza Vittorio Veneto to experience a once-in-a-year musical journey that blended Italian pop royalty with international flair. Headlined by reggae legend Shaggy, the concert wasn’t just a performance—it was a celebration of Turin, its people, and the deep connection they share with the FIAT brand.

A musical night to remember

The energy was electric as fans were treated to a star-studded lineup of beloved Italian artists, including:

SHERIDAN, WYOMING – September 23, 2025 –

FIAT is redefining electric mobility with an exciting breakthrough: battery swapping in less than five minutes. Teaming up with Ample and Free2move, the brand has launched this innovation in Madrid, making EV driving easier, faster, and more convenient than ever.

This first-of-its-kind pilot introduces a fully operational Ample swapping station in the Spanish capital, supported by a growing fleet of Fiat 500e vehicles provided by Free2move.

A Bold Leap Toward Effortless Urban Mobility

This initiative represents a major shift in how drivers charge electric vehicles. Instead of traditional charging, FIAT is introducing modular battery packs that can be swapped in minutes—saving time, boosting availability, and lowering operational costs.

SHERIDAN, WYOMING – September 23, 2025 –

In a nostalgic and forward-looking celebration, FIAT and Abarth honored the 70th anniversary of the legendary Fiat 600 at the 43rd edition of the 1000 Miglia, blending automotive heritage with modern innovation in spectacular style.

A tribute to Italy’s postwar dream machine

The spotlight was on a rare, light-blue 1955 Fiat 600, first series, as it rolled proudly along the classic Brescia-Rome-Brescia route, echoing the spirit of an Italy eager to move forward after the war. Known for making mobility affordable and stylish, the 600 became a national icon—one that helped define a generation of freedom on four wheels.

This year’s 1000 Miglia, which took place from June 17 to 21, 2025, featured over 400 historic cars. FIAT’s participation paid homage not only to the car itself but also to Dante Giacosa, the genius designer behind the 600, whose 120th birth anniversary is also being celebrated in 2025.