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Nexen N’Fera Supreme S Chosen as Original Equipment Tire for New Hyundai Palisade

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Nexen Tire has announced its selection as the original equipment (OE) tire supplier for the new model of Hyundai’s flagship SUV, the Palisade. The Palisade will come factory-fitted with the Nexen N’Fera Supreme S, an all-season tire engineered for high-performance and premium vehicles.

Advanced Technology for Enhanced Performance

The N’Fera Supreme S incorporates cutting-edge technologies, including artificial intelligence (AI), to optimize ride comfort and performance. A key feature is the AI-driven big data noise reduction tread pattern design. This innovative design promises to minimize road noise and vibrations, creating a more comfortable and refined driving experience.

Superior Grip and Stability

Rockwell Automation to Showcase Digital and Automation Solutions at Tire Technology Expo 2025

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Digital transformation and industrial automation specialist Rockwell Automation will showcase its extensive portfolio of digital tools, advanced software, and connected technologies at this year’s Tire Technology Expo, taking place on March 4-6 in Hannover, Germany.

Exhibition and Expertise

The company will be exhibiting at booth 9044, where tire industry machine builders and end users will be able to speak with Rockwell tire industry consultants about critical outcomes and the technologies that will support and enable them, including modernizing production operations through advanced solutions and services. The company’s flagship solutions span from manufacturing execution systems (MES) and uptime optimization with artificial intelligence (AI) to enhanced quality through traceability and digital threads and logistics with autonomous mobile robots (AMRs).

Tire Technology International Editor's Top Picks: Must-See Presentations at Tire Technology Expo 2025

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – With the Tire Technology Expo 2025 just around the corner, excitement is building for the packed program featuring over 150 speakers. Matt Ross, editor-in-chief of Tire Technology International, has shared his top picks for presentations attendees won't want to miss. These selections highlight key trends and challenges facing the tire industry, from regulatory changes to sustainability and the digital transformation of tires.

EU Tire Regulations: Past Developments and Future Directions

Porsche and Michelin Develop Wet Tire for 911 GT3 RS

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Porsche and Michelin have collaborated to create a new tire specifically designed for circuit use in wet and low-temperature conditions. The Michelin Pilot Sport S 5 is a road-legal track tire for the 992 Porsche 911 GT3 RS, focusing on maximizing performance on the track in wet and cold environments.

Addressing Customer Demand

“We are responding to demand from our particularly performance-focused customers that have expressed a desire to spend more time on track during spring and autumn,” said Andreas Preuninger, director GT Vehicles at Porsche. “The new tires significantly increase the annual usage period of the GT3 RS.”

Michelin Pilot Sport S 5: A New Option for the 911 GT3 RS

Goodyear Celebrates 100 Years of Blimps with Special Tire Design for Goodyear 400

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – The Goodyear Tire & Rubber Company is marking a century of its iconic blimps with a unique tribute at the Goodyear 400 NASCAR race. The company has announced a special blimp-themed sidewall design for its Eagle racing tires, which will be featured on all NASCAR stock cars during NASCAR’s Official Throwback Weekend at Darlington Raceway in South Carolina.

Honoring a Century of Flight

The commemorative tire design showcases an image of Goodyear’s first branded blimp, “Pilgrim,” which first took to the skies in 1925. The sidewall also includes a banner highlighting the 100-year milestone. This special design will not only be seen on the track but also in the air. The Goodyear blimp providing aerial coverage for the event will be equipped with a set of anniversary-themed Goodyear Flight Radials.

A Double Anniversary Celebration

Yokohama Tire Named Official Tire of New Mustang Cup Series

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Yokohama Tire has been named the official tire of the Mustang Cup, a new six-round race series sanctioned by USAC. The series debuts in April 2025 at NOLA Motorsports Park in Avondale, Louisiana.

Tires and Format

The race-ready Ford Performance-engineered Mustang Dark Horse R will utilize Yokohama’s Advan A005 slicks or A006 wet racing tires. A unique aspect of the Mustang Cup is the optional two-driver format. Each race, presented as a doubleheader, will contribute to separate championships – the Miles Cup and Parnelli Cup – allowing two-driver teams to pursue distinct championships, or a single driver to compete in both.

Race Structure and Quotes

Each Mustang Cup event will consist of two 15-minute qualifying sessions and two 40-minute races, with one qualifying session and one race dedicated to each championship.

Alfa Romeo and Noemi Ignite Passion in “Se t’innamori muori” Music Video

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Alfa Romeo and Noemi, one of Italy's most celebrated musical artists, have joined forces in the captivating music video for her Sanremo Festival entry, “Se t’innamori muori” (‘If you fall in love, die’). This collaboration embodies the shared pursuit of profound emotions, universal passions, and the essence of the Italian spirit.

A Symphony of Style and Emotion

BMW 320i Launch: A Nostalgic Nod to the 2002 and a Leap into the Future

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – When BMW of North America assumed sales and distribution from Max Hoffman on March 15, 1975, the iconic 2002 had graced US roads for over seven years. Its agile handling and spirited engine had cultivated a devoted following, solidifying the US as BMW’s largest global export market. However, even automotive legends evolve, and the 2002, with its design finalized in 1965, began to show its age.

The 2002's Legacy and the E21's Arrival

Renault Group, Eni and BWT Alpine Formula One Team come together in new strategic partnership

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – BWT Alpine Formula One Team and Eni have announced a multi-year partnership, marking Eni's return to Formula One after over two decades. Renault Group and Eni will collaborate on various initiatives, including testing new bio-gasoline products for racing and exploring synergies in sustainable mobility solutions.

Historic Partnership and Return to Formula One

This agreement signifies Eni's return to an Enstone-affiliated team, reminiscent of their involvement with Benetton in 2000. The partnership will feature Enilive, Eni's brand, at select races throughout the 24-race season.

Quotes from Leadership

Christine Wolburg appointed as Chief Brand Officer of the Volkswagen brand

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Volkswagen announced today that Christine Wolburg has been appointed as the Chief Brand Officer (CBO) of the Volkswagen brand, effective April 1st, 2025. This newly created role will report directly to Thomas Schäfer, CEO of Volkswagen Passenger Cars.

Wolburg to Lead Volkswagen Brand Experience Strategy

Wolburg brings extensive experience in the automotive industry and brand development to Volkswagen. In her new role as CBO, she will be responsible for developing and implementing a comprehensive brand experience strategy across all touchpoints, including in-vehicle operation, dealership sales, and advertising campaigns.