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Porsche and Michelin Develop Wet Tire for 911 GT3 RS

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Porsche and Michelin have collaborated to create a new tire specifically designed for circuit use in wet and low-temperature conditions. The Michelin Pilot Sport S 5 is a road-legal track tire for the 992 Porsche 911 GT3 RS, focusing on maximizing performance on the track in wet and cold environments.

Addressing Customer Demand

“We are responding to demand from our particularly performance-focused customers that have expressed a desire to spend more time on track during spring and autumn,” said Andreas Preuninger, director GT Vehicles at Porsche. “The new tires significantly increase the annual usage period of the GT3 RS.”

Michelin Pilot Sport S 5: A New Option for the 911 GT3 RS

Goodyear Celebrates 100 Years of Blimps with Special Tire Design for Goodyear 400

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – The Goodyear Tire & Rubber Company is marking a century of its iconic blimps with a unique tribute at the Goodyear 400 NASCAR race. The company has announced a special blimp-themed sidewall design for its Eagle racing tires, which will be featured on all NASCAR stock cars during NASCAR’s Official Throwback Weekend at Darlington Raceway in South Carolina.

Honoring a Century of Flight

The commemorative tire design showcases an image of Goodyear’s first branded blimp, “Pilgrim,” which first took to the skies in 1925. The sidewall also includes a banner highlighting the 100-year milestone. This special design will not only be seen on the track but also in the air. The Goodyear blimp providing aerial coverage for the event will be equipped with a set of anniversary-themed Goodyear Flight Radials.

A Double Anniversary Celebration

Yokohama Tire Named Official Tire of New Mustang Cup Series

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Yokohama Tire has been named the official tire of the Mustang Cup, a new six-round race series sanctioned by USAC. The series debuts in April 2025 at NOLA Motorsports Park in Avondale, Louisiana.

Tires and Format

The race-ready Ford Performance-engineered Mustang Dark Horse R will utilize Yokohama’s Advan A005 slicks or A006 wet racing tires. A unique aspect of the Mustang Cup is the optional two-driver format. Each race, presented as a doubleheader, will contribute to separate championships – the Miles Cup and Parnelli Cup – allowing two-driver teams to pursue distinct championships, or a single driver to compete in both.

Race Structure and Quotes

Each Mustang Cup event will consist of two 15-minute qualifying sessions and two 40-minute races, with one qualifying session and one race dedicated to each championship.

Alfa Romeo and Noemi Ignite Passion in “Se t’innamori muori” Music Video

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Alfa Romeo and Noemi, one of Italy's most celebrated musical artists, have joined forces in the captivating music video for her Sanremo Festival entry, “Se t’innamori muori” (‘If you fall in love, die’). This collaboration embodies the shared pursuit of profound emotions, universal passions, and the essence of the Italian spirit.

A Symphony of Style and Emotion

BMW 320i Launch: A Nostalgic Nod to the 2002 and a Leap into the Future

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – When BMW of North America assumed sales and distribution from Max Hoffman on March 15, 1975, the iconic 2002 had graced US roads for over seven years. Its agile handling and spirited engine had cultivated a devoted following, solidifying the US as BMW’s largest global export market. However, even automotive legends evolve, and the 2002, with its design finalized in 1965, began to show its age.

The 2002's Legacy and the E21's Arrival

Renault Group, Eni and BWT Alpine Formula One Team come together in new strategic partnership

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – BWT Alpine Formula One Team and Eni have announced a multi-year partnership, marking Eni's return to Formula One after over two decades. Renault Group and Eni will collaborate on various initiatives, including testing new bio-gasoline products for racing and exploring synergies in sustainable mobility solutions.

Historic Partnership and Return to Formula One

This agreement signifies Eni's return to an Enstone-affiliated team, reminiscent of their involvement with Benetton in 2000. The partnership will feature Enilive, Eni's brand, at select races throughout the 24-race season.

Quotes from Leadership

Christine Wolburg appointed as Chief Brand Officer of the Volkswagen brand

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Volkswagen announced today that Christine Wolburg has been appointed as the Chief Brand Officer (CBO) of the Volkswagen brand, effective April 1st, 2025. This newly created role will report directly to Thomas Schäfer, CEO of Volkswagen Passenger Cars.

Wolburg to Lead Volkswagen Brand Experience Strategy

Wolburg brings extensive experience in the automotive industry and brand development to Volkswagen. In her new role as CBO, she will be responsible for developing and implementing a comprehensive brand experience strategy across all touchpoints, including in-vehicle operation, dealership sales, and advertising campaigns.

E-LION DAY 2025: PERFORMANCE FOCUS FOR PEUGEOT

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Alain Favey, CEO of PEUGEOT Brand, used the third annual E-LION DAY to announce his roadmap and ambitions for 2025. “In addition to the beautiful products already present in our markets, it’s by focusing on our customers and strengthening our partnerships that we will build a bright, successful and sustainable future for PEUGEOT. In 2025, we are definitely in performance mode!”

Electric Leadership and Diverse Powertrains

Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience

SHERIDAN, WYOMING – February 17, 2025 – SHERIDAN, WYOMING – Feb. 17, 2025 – Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the “Heart of Joy”. The prototype vehicle put the capabilities of the Heart of Joy to the ultimate test of endurance at the BMW Performance Center in Spartanburg, SC, and BMW provided exclusive insights into its development program for the electric driving experience on board the Neue Klasse as part of a preview presentation. Every fully electric Neue Klasse model will benefit from the Heart of Joy.

The Future of Driving: The Neue Klasse and the “Heart of Joy”

Stellantis and Ayvens Partner to Enhance Circular Economy Model Through Used Car Rentals

SHERIDAN, WYOMING – February 13, 2025 – SHERIDAN, WYOMING – Feb. 13, 2025 – Stellantis N.V and Ayvens, a leading sustainable mobility brand formed from ALD Automotive and LeasePlan, have announced a collaboration focused on reconditioning used vehicles for new rental contracts, strengthening their commitment to the circular economy.

Reconditioning Hub in Mirafiori

Stellantis vehicles rented by Ayvens in Italy will undergo reconditioning at the Circular Economy Hub in Mirafiori, Turin. This dedicated 5,000 square meter facility will now process Ayvens vehicles, starting with an initial volume of over 1,000 units annually.

Enhanced Customer Benefits