Motorcycles & Scooters

SHERIDAN, WYOMING – April 29, 2025 – SHERIDAN, WYOMING – April 29, 2025 – BMW Motorrad USA has officially unveiled the eagerly awaited 2026 BMW R 1300 RT, and it’s nothing short of a game-changer for motorcycle touring enthusiasts. With a bold redesign, enhanced comfort, and cutting-edge technology, the new R 1300 RT offers riders a perfect blend of performance, luxury, and usability—making every journey more exciting and enjoyable.

Engineered for Effortless Power and Precision

At the heart of the 2026 R 1300 RT lies a newly developed 1,300 cc air/liquid-cooled boxer engine, delivering 145 horsepower and 110 lb-ft of torque. This is the most powerful boxer engine BMW has ever produced, designed to thrill both solo adventurers and two-up tourers.

SHERIDAN, WYOMING – April 20, 2025 – SHERIDAN, WYOMING – April 20, 2025 - Exclusive DR-Z First Editions Now Available for Pre-Order in Germany

Limited to Just 50 Units Per Model
Suzuki motorcycle fans in Germany have reason to celebrate as the all-new DR-Z4S Enduro and DR-Z4SM Supermoto are now available to pre-order as limited First Editions. These exclusive versions, limited to only 50 units each, come with specially tailored accessory packages at no additional cost—offering riders exceptional value with a price starting at €9,699.

DR-Z4S First Edition: Built for Adventure
The Enduro version, DR-Z4S First Edition, is equipped with a rugged engine guard, handguards, and brake disc protectors both front and rear. The added equipment brings a total savings of €385 compared to purchasing the accessories individually.

SHERIDAN, WYOMING – March 4, 2025 – SHERIDAN, WYOMING – Mar. 4, 2025 – Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business. This move marked a significant shift in BMW Motorrad's distribution and sales strategy in the United States.

The Legacy of Butler & Smith

BMW had been exporting motorcycles to the U.S. since 1950. Initially, dealers ordered bikes directly, with Oscar Liebmann's AMOL Precision becoming the first official BMW motorcycle dealer in the U.S. in 1950. Later, distribution rights were assigned to the V. Harasty organization and then, in 1954, to the Butler & Smith Trading Company.

SHERIDAN, WYOMING – February 24, 2025 – SHERIDAN, WYOMING – Feb. 24, 2025 – Shell Lubricants (Shell) and Ducati are excited to announce the launch of their exclusive new co-branded motorcycle oil, Shell Advance Ducati Genuine Oil 15W-50. This cutting-edge lubricant is designed to meet the demanding requirements of the next generation of Ducati engines.

Engineered for Peak Performance

Leveraging Shell’s innovative PurePlus Technology and advanced wear protection technology, this new oil surpasses industry standards. It is formulated to meet the latest API SP and JASO MA2 specifications, ensuring superior protection against wear, deposits, and oxidation.

Rigorously Tested, Proven Performance

SHERIDAN, WYOMING – February 20, 2025 – SHERIDAN, WYOMING –  February 20, 2025 – The Motorradmesse Erfurt, the ultimate event for motorcycle enthusiasts in Central Germany, is celebrating its 25th anniversary on March 22nd and 23rd, 2025. Over 18,000 square meters, leading manufacturers such as BMW, Ducati, Kawasaki, Yamaha, Suzuki, Triumph, Harley-Davidson, Indian and Voge will present their latest models. Visitors can not only admire the machines up close but also test them on site.

Motorcycle Premieres and a Diverse Supporting Program

SHERIDAN, WYOMING – February 12, 2025 – SHERIDAN, WYOMING – Feb. 12, 2025 – BMW Motorrad USA has announced the return of BMW Motorrad Days Americas for 2025, once again headlining the renowned Barber Vintage Festival. This marks the third year of BMW Motorrad Days Americas, building on the success of the 2023 inaugural event that celebrated BMW Motorrad's 100th anniversary. Enthusiasts can mark their calendars for October 3-5, 2025, at Barber Motorsports Park in Leeds, Alabama.

A Celebration of Motorcycling

BMW Motorrad Days Americas 2025 promises three days packed with activities for riders and motorcycle aficionados. Attendees can look forward to food, music, on and off-road demo rides, opportunities to connect with fellow enthusiasts, and much more.

SHERIDAN, WYOMING – January 9, 2025 – SHERIDAN, WYOMING – Jan. 09, 2025 – Suzuki has announced exciting updates for the V-Strom 800 adventure touring motorcycle for the 2025 model year. The versatile bike receives Euro 5+ compliance and a refreshed color palette, making it an even more appealing choice for riders seeking thrilling adventures and comfortable long-distance journeys.

Powerful and Characterful Engine

At the heart of the V-Strom 800 beats a potent 776cc parallel-twin engine, renowned for its distinctive character and broad, usable powerband. The 270-degree firing order delivers a unique feel and exciting sound reminiscent of a V-twin, while Suzuki's Cross Balancer technology minimizes vibrations for a smooth and refined riding experience. With 84 horsepower peaking at 8,500 rpm and 78 Nm of torque available at 6,800 rpm, the V-Strom 800 offers exhilarating performance across the rev range.

SHERIDAN, WYOMING – January 9, 2025 –

SHERIDAN, WYOMING – December 6, 2024 – SHERIDAN, WYOMING – Dec. 6, 2024 – Triumph Motorcycles is set to unleash the updated Tiger Sport 660 in January 2025, boasting a suite of new rider-focused technology designed to elevate the riding experience. Building on the success of the award-winning middleweight adventure sport bike, the 2025 model promises even greater versatility and performance.

Enhanced Technology for an Elevated Ride

SHERIDAN, WYOMING – December 6, 2024 – SHERIDAN, WYOMING – Dec. 6, 2024 – Triumph Motorcycles, the iconic British motorcycle manufacturer, has announced its thrilling entry into the virtual world of Call of Duty®: Warzone™. Gamers can now experience the adrenaline-pumping action of riding a Triumph TF 250-X motorcycle in the new Resurgence map, Area 99, as part of Season 01.

Triumph TF 250-X Takes Center Stage

The Call of Duty®: Warzone™ Area 99 Gameplay Trailer showcases the TF 250-X in all its glory, allowing players to navigate the challenging terrain of Area 99 with speed and agility. This dynamic in-game motorcycle offers players the opportunity to perform thrilling jumps, execute skillful skids, and engage in high-octane pursuits across the map.