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Motorcycles & Scooters

Passion Has One Face: INTERMOT 2024 Celebrates the Diverse World of Motorcycling

SHERIDAN, WYOMING – November 27, 2024 – SHERIDAN, WYOMING – November 27, 2024 - INTERMOT 2024 is revving up to be the ultimate gathering for motorcycle enthusiasts of all stripes. Held in Cologne, Germany from December 5th to 8th, the event will unite the biking community under the motto #TogetherWeRide. Whether you're a seasoned rider, a newcomer to the scene, or an urban biker, INTERMOT offers something for everyone.

A Celebration of Community and Passion

To capture the spirit of INTERMOT, the organizers have released an emotional trailer that highlights the diverse faces of the motorcycling community. The film showcases people from all walks of life, united by their shared passion for riding.

Prominent Faces and Influencers

BMW Motorrad Presents the New BMW M 1000 RR, BMW S 1000 RR, BMW M 1000 R, and BMW S 1000 R

SHERIDAN, WYOMING – October 31, 2024 – BMW Motorrad is updating its superbike lineup for the 2025 motorcycle season with a range of technical and visual enhancements. The M 1000 RR, S 1000 RR, M 1000 R, and S 1000 R models will feature increased dynamism, expanded standard features, and Euro 5+ homologation of the engines.

BMW M 1000 RR: Enhanced Performance for the Racetrack

The new BMW M 1000 RR boasts a significant power increase of 4 kW (6 hp) to 160 kW (218 hp) due to an extensive package of measures. Optimized aerodynamics, achieved through a redesigned front fairing and the newly constructed M Winglets 3.0, contribute to faster lap times. The Flex Frame has been further developed, and the Dynamic Traction Control (DTC) now includes the Slide Control function, thanks to steering angle sensor technology. The new M RR is offered in two versions: the base variant in Lightwhite uni and the M Competition in Blackstorm metallic.

New Honda Brand Campaign Stars Honda-powered Racing Legends Ayrton Senna and Max Verstappen

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – An emotional new Honda brand campaign debuts today – “Unstoppable Dreams” – led by a sixty-second spot that brings to life the Honda “Challenging Spirit” and the idea that resounding success is often the result of failures: honda.us/unstoppabledreams. The new Honda brand spot follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.

The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilizes an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

Hayden Gillim Earns Honda the 2024 MotoAmerica Stock 1000 Championship

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – During this weekend’s rainy last round of the 2024 MotoAmerica season at New Jersey Motorsports Park, Real Steel Motorsports rider Hayden Gillim wrapped up his second consecutive Stock 1000 National Championship, with wins on Saturday and Sunday. Racing a CBR1000RR-R Fireblade SP with significant backing from Tennessee dealership Southern Powersports, Gillim dominated the series, winning seven of 10 races.

A 29-year-old native of Owensboro, Kentucky, Gillim is a racing veteran, having won his first Amateur Dirt Track Grand Championship at age 6. He’s a cousin of the famous racing Hayden brothers (who he is named after), and typically runs number 69 as an homage to the late Nicky Hayden, who rode Hondas to the 1999 AMA 600 Supersport Championship, the 2002 AMA Superbike Championship and the 2006 MotoGP World Championship.

American Honda Brings Dax 125 to U.S. Customers

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – American Honda today confirmed that the Dax 125 (first offered to European customers for the 2023 model year but paying homage to the 1969 CT70 that was a big hit with stateside enthusiasts) will be available in the U.S. market for the 2025 model year. The Dax joins Honda’s handful of mischievous, charming miniMOTO models—each small in stature but huge in appeal—that have collectively struck a chord with young and old riders alike.

Jett Lawrence Repeats as SuperMotocross World Champion

SHERIDAN, WYOMING – October 6, 2024 – SHERIDAN, WYOMING – October 6, 2024 – Saturday evening at Las Vegas Motor Speedway, Team Honda HRC Progressive rider Jett Lawrence successfully defended his premier-class SuperMotocross World Championship by racing his 2025 CRF450RWE to 1-1 moto tally and a first-overall result in the SMX Final. Last year saw the Australian earn the first-ever SMX crown by topping two of the three rounds, and he did likewise in the series’ sophomore year. (His teammate and older brother, Hunter Lawrence, topped round 2 and finished second in Las Vegas and in the series; the two actually tied on points, but Jett got the nod by virtue of winning two rounds to Hunter’s one.) It was a lucrative day for the Lawrence family; for winning the SuperMotocross crown, Jett earned $1 million, while Hunter took home $500,000 for second place.

Honda Dax 125 Returns to the U.S. Market, Evoking Nostalgia and Modern Performance

SHERIDAN, WYOMING – September 24, 2024 – SHERIDAN, WYOMING – September 24, 2024 – American Honda Motor Co., Inc. today announced the much-anticipated return of the iconic Dax motorcycle to the U.S. market. The 2025 Dax 125, paying homage to the beloved 1969 CT70, will be available in dealerships starting in October.

A Blast from the Past, Reimagined for Today

The Dax 125 captures the essence of the original Trail 70, known for its distinctive "T-bone" frame, chunky tires, and folding handlebar. This miniMOTO model blends nostalgia with modern technology, offering a unique riding experience that appeals to both seasoned enthusiasts and younger riders.