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Slate Auto Teams Up With Monster Jam for Truck Wrap Customization

Slate Auto Teams Up With Monster Jam for Truck Wrap Customization

Dallas – September 30, 2026 -- Slate Auto is letting buyers of its $24,950 pickup wrap their vehicle in Monster Jam livery, starting today with two new accessory Starter Packs.

Two designs bring arena spectacle to daily driving

The purple and green Grave Digger Starter Pack draws on the famous monster truck's colors, while a black and yellow Monster Jam Starter Pack reflects the motorsport series' branding. Each pack includes a full vehicle wrap, wheel wraps, a grille logo wrap, and decals, built for the Slate Truck's factory design as the first vehicle intended to be wrapped from the ground up.

Buyers can mix individual pieces instead of full kits

Slate is also selling standalone accessories: a two-piece decal set, a five-piece Slatelet set combining Monster Jam and Grave Digger icons, and key fob caps in either logo. Customers can order the Starter Packs outright or assemble their own combination of pieces.

Preorders lock in a spot ahead of Q4 2026 deliveries

Slate is taking $300 preorders now, with buyers able to add a Grave Digger or Monster Jam Starter Pack at any point before delivery through the Slate Marketplace. The truck can be ordered as a pickup or converted into one of two SUV configurations. Slate's $24,950 base price excludes taxes, title, registration fees, and a $1,450 documentation fee.

Assembly is set for a reindustrialized Indiana plant

Slate, founded in 2022, plans to build the vehicles at a factory in Warsaw, Indiana, with first deliveries expected in the fourth quarter of 2026. Monster Jam, produced by Feld Entertainment since 1992, stages events in stadiums across more than 30 countries.

"Slate and Monster Jam both love doing truck stuff, just at different scales," said Ben Whitla, Slate's head of brand and marketing.

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