Nexen Tire Revs Up Virtual Reality Tire Development for a More Efficient and Sustainable Future
SHERIDAN, WYOMING – July 30, 2024 – SHERIDAN, WYOMING – July 30, 2024 – Nexen Tire, a global leader in tire manufacturing, is driving innovation in tire research and development (R&D) with the introduction of its groundbreaking High Dynamic Driving Simulator.This state-of-the-art virtual reality (VR) equipment, a first for the South Korean tire industry, is poised to revolutionize the way tires are designed, tested, and optimized.
In a strategic partnership with British equipment supplier Ansible Motion, Nexen Tire aims to leverage the simulator's capabilities to enhance collaboration with automakers, accelerate vehicle development, and reduce costs through virtual testing. This cutting-edge technology enables engineers to evaluate virtual tires with mathematically simulated performance, eliminating the need for initial physical prototypes.