Mobility

SHERIDAN, WYOMING – July 30, 2025 – This summer, fitness and fun go full throttle as MINI USA teams up with Barry’s, the global fitness phenomenon, in a bold new partnership designed to energize lifestyles across Los Angeles, Chicago, and the Hamptons. The goal? To inspire movement, spark connection, and bring together two iconic brands that live and breathe community and inclusivity.

A Joyride Beyond the Gym

SHERIDAN, WYOMING – July 30, 2025 – BMW is signaling a bold next chapter in digital mobility and consumer tech experiences with the appointment of Stefan Gerhaeusser as the new Head of BMW Group Technology Office USA in Mountain View, California. The transition marks more than a leadership change—it highlights BMW's ongoing commitment to driving innovation through strategic partnerships and Silicon Valley insight.

Why this leadership shift matters to U.S. consumers

SHERIDAN, WYOMING – July 30, 2025 – BMW’s Spartanburg-built Sports Activity Vehicles are making waves on two fronts: they’re racking up awards for quality and consumer appeal, and they’re powering a bold shift toward electric mobility — all while fueling America’s economy.

SHERIDAN, WYOMING – July 29, 2025 – When the MINI Cooper hit American streets in 2002, it did more than just introduce a compact European car to a land of full-size SUVs—it sparked a cultural shift. Against all odds, the tiny British-born car became a beloved symbol of individuality, clever engineering, and community spirit, defying expectations in a country known for equating vehicle size with status.

Small Car, Big Personality

SHERIDAN, WYOMING – July 29, 2025 – In the world of high-performance sedans, few cars have etched themselves into automotive history quite like the BMW E39 M5. Launched in the late ’90s, it didn’t just deliver jaw-dropping specs—it redefined what an executive sports sedan could be, blending daily comfort with race-bred excitement, all wrapped in understated elegance.

The V8 That Almost Wasn’t

SHERIDAN, WYOMING – July 29, 2025 – Whether it's weaving through New York City’s bustling avenues or unwinding along the coastal serenity of Long Island, the MINI Countryman S ALL4 proves it’s more than just a mode of transportation — it’s a weekend mood on wheels.

With its spirited 4-cylinder petrol engine delivering 218 hp, the largest member of the MINI family blends power with playful agility. But what truly sets it apart isn’t just what’s under the hood — it’s how the Countryman turns any journey into a lifestyle experience.

SHERIDAN, WYOMING – July 29, 2025 – In a bold move toward making electric vehicles more powerful, affordable, and American-made, BMW i Ventures has co-led an $11 million investment in California startup Estes Energy. But this isn’t just about venture capital and chemistry—it’s about real-world progress that could soon benefit every EV driver from coast to coast.

SHERIDAN, WYOMING – July 29, 2025 – Before YouTube, before TikTok, and long before Instagram reels dominated brand storytelling, BMW North America pulled off something revolutionary: a cinematic marketing campaign that made people choose to watch car ads—and even rewatch them. The groundbreaking short film series The Hire didn’t just sell cars—it reinvented the rules of how cars could be sold.

A brand story told like a blockbuster

SHERIDAN, WYOMING – July 29, 2025 – BMW Motorrad USA has just pulled the cover off its 2026 model year lineup, and it's clear: whether you're a weekend adventurer, city cruiser, or track-day junkie, there’s something electrifying waiting for you in the saddle.

With a mix of bold new colors, tech enhancements, and smart price drops on premium packages, the 2026 range blends precision engineering with rider-focused refinement. Most models return with familiar faces—but several arrive completely reimagined, including the all-new BMW R 12 G/S, R 1300 R, and R 1300 RT.

SHERIDAN, WYOMING – July 29, 2025 – MINI USA is throwing the ultimate Independence Day party—with a wink and a nod to its British roots. In a bold splash of red, white, and blue, the iconic carmaker is celebrating the Fourth of July by showcasing three stunning new models that capture the rebellious spirit of both sides of the Atlantic.