Scottsdale – September 28, 2026 -- TruTrade, a U.S.-based software company, is rolling out automated trading technology aimed at giving retail traders access to tools historically reserved for professional trading desks.
Software handles execution and position management automatically
TruTrade's platform is designed to execute and manage trades based on predefined parameters, cutting down the need for users to watch charts throughout an entire trading session. Instead of manually spotting opportunities and managing each position, traders let the software run the process from entry to exit.
Co-founder says the shift reflects changing trader habits
"The way people interact with the financial markets is changing," said Brian Nutt, Co-Founder of TruTrade. He said automation once limited to professional trading environments no longer needs to stay out of reach for retail traders.
Company targets traders who lack time to monitor markets
TruTrade says its focus has been on simplifying the user experience while continuing to refine the underlying automation technology. The goal is to serve traders across experience levels, including those without the time or interest to sit through a full trading session watching price charts.
Prospective clients can review recorded live trading sessions
The company offers access to recorded trading demonstrations so prospective users can see the technology operating during actual market sessions before committing.