New York – September 09, 2026 -- The Apple Music Super Bowl LX Halftime Show starring Bad Bunny won seven Emmys at the 78th Emmy Awards, making it the most-awarded Super Bowl Halftime Show in Emmy history.
The show swept technical and creative categories
The performance, executive produced by Roc Nation and JAŸ-Z, took home trophies for Outstanding Variety Special (Live), Outstanding Music Direction, Outstanding Directing For A Variety Special, and Outstanding Choreography For Variety or Reality Programming. It also won Outstanding Sound Mixing For A Variety Series Or Special, Outstanding Lighting Design/Lighting Direction For A Special, and Outstanding Technical Direction and Camerawork For A Special.
Viewership hit an all-time global record
Bad Bunny's Super Bowl LX Halftime Show drew 4.157 billion views within 24 hours across global broadcast, YouTube, and social platforms, setting the record for the most-watched Super Bowl Halftime Show ever.
Guest performers spanned music and film
The show featured special appearances from Lady Gaga and Ricky Martin, along with Karol G, Cardi B, Jessica Alba, Pedro Pascal, and Young Miko.