Birkenstock Opens Massive New Flagship Store in Berlin-Mitte
Berlin -- Birkenstock opened one of its largest stores in Europe on September 16, 2026, at Münzstraße 20 in Berlin-Mitte, occupying roughly 125 square meters. The German footwear maker, tracing its shoemaking tradition back to 1774, designed the location to blend that heritage with Berlin's creative scene.
The store design borrows directly from Berlin's streetscape and history.
Under the concept "Grounded in Culture," the interior uses warm exposed concrete to echo Berlin-Mitte's architecture. Moss-covered elements reinterpret the planters that once lined streets during the DDR era. Cork and jute, materials central to Birkenstock's footbed, appear throughout alongside naturally formed wooden structures.