Mercedes-Benz Marks International Women’s Day 2026 With Coco Gauff and a New “Driven by Her” Culture Collaboration
SHERIDAN, WYOMING – March 6, 2026 – Mercedes-Benz is using International Women’s Day 2026 as a public moment to spotlight women in both sport and culture, with a global-facing campaign featuring tennis star Coco Gauff and a new creative collaboration called Driven by Her. The company says the goal is to elevate female talent, celebrate achievements, and inspire girls and women worldwide, with activations timed around March 8. Beyond the headline names and partnerships, the message is about visibility: putting female role models in front of audiences more often, in more places, and in ways that feel current to how people actually consume culture today—social media, community-driven platforms, and big sports stages.