Giggles Ditches Trading Mechanics, Relaunches as Simpler Social Video App
New York – September 18, 2026 -- Giggles, the fast-growing social video app, has relaunched with a ground-up redesign that swaps its old trading mechanics for a new points system called Aura and a set of collectible "trend cards."
Aura replaces trading with a simple rewards system
Users earn Aura by participating on the app and spend it on interactions and creator rewards. Aura carries no cash value, marking a clear departure from the trading economy the app was previously known for. Trend cards, meanwhile, are digital collectibles earned with Aura that mark viral moments and celebrate creators, memes, and content that define the platform.
The app remains focused on short-form video across five categories
Giggles still functions as a short-form video platform where users create, watch, and share content across comedy, food, sports, music, and memes.