PAINSTUDY Launches New Patch Line, Eyes Offline Stores and Global Markets
Seoul – October 7, 2026 -- South Korean healthcare brand PAINSTUDY Inc. has launched a new line of muscle and joint patches as part of a push to expand beyond online sales into offline retail and overseas markets.
The brand built its base through Coupang and Naver Smart Store
PAINSTUDY developed its consumer following primarily through major e-commerce platforms, including Coupang and Naver Smart Store. The company says it used customer feedback and operational data gathered through these online channels to design the new patch line, applying what it calls quality-controlled ingredients and ergonomic design aimed at improving safety and adhesion.