Rocky Hill, Conn. – September 19, 2026 -- Henkel has opened a sweepstakes for U.S. soccer fans, running from September 16 to November 13, 2026, offering signed U.S. Women's National Team jerseys, soccer balls, and hats from two-time World Cup champion Alex Morgan.
Morgan made 224 appearances and scored 123 goals for the national team. The promotion ties into Henkel's existing partnership with Morgan, which included the release of her 'Letter to a Soccer Nation' in spring 2026.
Winners can also score a bundle of Henkel household brands
Beyond the signed memorabilia, entrants can win Henkel product sample boxes featuring Persil and all free clear laundry detergents, göt2b hair products, Dial bar soap, bodywash and hand soap, and Loctite adhesives.
Henkel plans in-person fan activations at two major matches this fall
The company will host interactive brand experiences at the U.S. Men's National Team match against Mexico on October 3 in Glendale, Arizona, and at the U.S. Women's National Team match against Spain on October 10 in Washington, D.C.
Jenny Schiavone, Vice President Corporate Communications, Americas at Henkel, said the company's "Winning Starts at Home" soccer campaign centers on how its brands support fans' everyday routines and game-day readiness.
Fans enter online with no purchase required
The sweepstakes runs across digital and social media, with entries accepted at henkelsoccersweeps.com. The promotion is open to U.S. residents 18 and older (19 and older in Alabama and Nebraska), and no purchase is necessary to enter.
Henkel's soccer investment extends to youth programs and a new training center
Henkel is partnering with U.S. Soccer and the American Youth Soccer Organization to fund free youth clinics, community equipment drives, and the Dial Clean Sheet program for classrooms. A portion of Henkel's investment also supports the Arthur M. Blank U.S. Soccer National Training Center, which opened in May 2026 outside Atlanta and serves as headquarters for the federation's 27 national teams, as well as U.S. Soccer's Young Male and Young Female Player of the Year Award.
The U.S. Soccer partnership marks Henkel's first-ever portfolio partnership, involving more than 30 of its North American brands promoting the U.S. Men's and Women's National Teams alongside youth and extended national teams.