Atlanta – September 07, 2026 -- College Colors Day returns Friday, September 4, inviting fans nationwide to wear their school colors and enter for a chance to win a trip to the 2027 College Football Playoff National Championship in Las Vegas.
The annual celebration, developed by collegiate brand licensing company CLC, carries the theme "Make Your Loyalty Impossible to Miss" this year, focusing on the traditions and rituals that define college fandom beyond gameday.
Deestroying fronts a new social campaign for the celebration
Donald De La Haye, a professional football kicker, content creator and University of Central Florida alumnus known as Deestroying, leads a new social media spot featuring fan personas built around college football traditions, superstitions and rivalries.
Fans can enter to win a trip to the 2027 championship game
One grand prize winner will receive a trip for two to the 2027 College Football Playoff National Championship in Las Vegas, while two runners-up will each receive a $250 Fanatics.com gift card. Entries are open through September 6, 2026, at collegecolorsday.com.
Retailers offer discounts on college gear through the celebration
DICK'S Sporting Goods is offering 25% off select NCAA apparel from August 23 through September 5. Fanatics will offer up to 60% off college gear on September 4 itself. Additional retailer promotions are listed at CollegeColorsDay.com.
Fans are encouraged to participate through three steps: shopping officially licensed gear, entering the prize giveaway, and sharing their College Colors Day look on social media using the hashtag #CollegeColorsDay.
Nicole Armentrout, senior vice president of marketing at CLC, said college fandom is personal and tied to identity, community and unapologetic pride, describing the day as a celebration of fans who never tone down their loyalty.