Sports News

SHERIDAN, WYOMING – October 12, 2024 – SHERIDAN, WYOMING – October 12, 2024 – Thirty-six-year-old Steve Serio won his third consecutive gold medal, and fourth overall Paralympic medal, as a member of the U.S. Men's Wheelchair Basketball team that was victorious over Great Britain, 73-69, in the Paralympic Games Paris 2024 gold medal game. Serio scored 24 points, making 10 of his 18 field goal attempts, in the final Sunday afternoon.  

"This is what dreams are made of. The totality of the journey, how much this team has grown up together. We've won together, we've lost together," said Serio. "To cap off my Team USA career with a win like this, with 12 athletes that I love and a great staff behind me, this is what dreams are made of."  

SHERIDAN, WYOMING – October 12, 2024 – SHERIDAN, WYOMING – October 12, 2024 – Jessica Long added another Paralympic gold medal to her résumé, winning the Women's Para Swimming 100m Butterfly S8 on Saturday to close out the Paralympic Games Paris 2024. Long posted a time of 1:10.59 in the final at Paris La Defense Arena, defeating her competition by over a second.  

"It was shocking. I was just so tired," Long said. "Alice (Tai) and I were talking about that in the call room, how tired we were. I had no idea where anyone was so when I touched the wall, and you see me quickly turn. I was like 'I won? I had no idea. It was amazing."  

The victory in the Women's 100m Butterfly S8 is the second gold medal Long has captured at Paris as she also won the Women's Swimming 400m freestyle S8 event. Long now has 31 total Paralympic medals to her name as she returns to the U.S. after the Paralympic Games 2024. 

SHERIDAN, WYOMING – October 12, 2024 – SHERIDAN, WYOMING – October 12, 2024 – Oksana Masters claimed a gold medal in the Women's Para Cycling H5 Road Race at the Paralympic Games Paris 2024 at Clichy-sous-bois on Thursday.  

Posting a time of 1:52:14 to cross the line first, Masters now has her ninth gold medal and 19th overall medal in the Paralympic Games.  

"I knew that I had to stay calm, relaxed and stay in my own race and just hammer down on the climb when it came right before the finish," Masters said. "I'm so proud of my performance. It was an honest, hard-fought performance, and I'm proud of the way I rode today for Team USA."  

SHERIDAN, WYOMING – July 19, 2024 – SHERIDAN, WYOMING – July 19, 2024 – In a move set to redefine the accessibility and appeal of boxing, UBX,the innovative boxing and strength gym franchise, has partnered with Adidas Boxing to launch the "Boxing is for Everyone" campaign. This initiative celebrates the transformative power of boxing as a fitness discipline accessible to individuals of all levels and backgrounds. The campaign coincides with the release of a co-branded line of gloves and apparel, available exclusively at UBX gyms worldwide.

Empowering Through Fitness

UBX, co-founded in 2016 by fitness and tech entrepreneur Tim West and four-time world champion boxer Danny Green, has rapidly expanded its global footprint. The franchise's signature 12-round circuit training method, combining boxing and strength training in under 45 minutes, has resonated with fitness enthusiasts seeking efficient and engaging workouts.

SHERIDAN, WYOMING – July 19, 2024 – SHERIDAN, WYOMING – July 19, 2024 – UBX, the innovative boxing and strength training franchise, has announced a significant expansion into the United Arab Emirates (UAE), solidifying its position as a global leader in the fitness industry. This strategic move marks the brand's continued commitment to bringing its unique fitness concept to a broader international audience.

Strategic Partnership Fuels Growth

UBX has forged a master franchise agreement with Mohsan Bari, a seasoned entrepreneur with a deep understanding of the UAE market. This partnership will facilitate the opening of 18 UBX locations across the UAE, with the first sites planned for Dubai and Abu Dhabi. This expansion leverages the region's burgeoning interest in combat sports and fitness, positioning UBX to become a major player in the Middle Eastern fitness landscape.

SHERIDAN, WYOMING – July 3, 2024 – SHERIDAN, WYOMING – July 3, 2024 – adidas, the global powerhouse in sports and lifestyle footwear, today unveiled the VeloStan Smith, a revolutionary sneaker that seamlessly blends the iconic Stan Smith design with innovative cycling technology. This launch marks a bold new chapter in urban mobility, catering to the growing community of cyclists who demand both performance and style in their everyday footwear.

Redefining the Cycling Experience

The VeloStan Smith is not just a shoe; it's a statement of intent. It reimagines what cycling footwear can be, merging heritage with innovation to create a truly unique product. The shoe retains the timeless Stan Smith silhouette, instantly recognizable by its clean lines and minimalist aesthetic. However, beneath the surface lies a wealth of cycling-specific features that elevate the riding experience to new heights.

SHERIDAN, WYOMING – July 3, 2024 – SHERIDAN, WYOMING – July 3, 2024 – adidas and Manchester United have unveiled the club's groundbreaking home kit for the 2024/25 season, a design that pays homage to the team's storied history while embracing innovation and performance technology.

A Modern Tribute to Tradition

The new kit is a bold reimagining of Manchester United's classic red jersey, incorporating a captivating gradient effect that transitions from light to dark red, reminiscent of the shirts worn by the legendary Busby Babes in the 1950s. Those early jerseys, constructed from rayon to enhance visibility under floodlights, served as the inspiration for this modern interpretation.

SHERIDAN, WYOMING – July 3, 2024 – SHERIDAN, WYOMING – July 3, 2024 – adidas and New Zealand Rugby (NZR) today unveiled their latest jersey designs, set to be worn by the All Blacks and Black Ferns during the 2024 international season. The release marks a quarter-century of collaboration, a partnership that has yielded numerous triumphs and iconic moments in rugby history.

A Design Steeped in Tradition and Innovation

SHERIDAN, WYOMING – June 25, 2024 – SHERIDAN, WYOMING – June 25, 2024 – In an exciting development for athletes worldwide, renowned athletic apparel brand Nike and innovative recovery technology company Hyperice have partnered to unveil a revolutionary line of wearable technology designed to optimize athlete performance and recovery. The collaboration represents a significant leap forward in the convergence of sports science and apparel technology, with the potential to transform how athletes approach their training and competition routines.

SHERIDAN, WYOMING – May 6, 2024 – avant°pool, a leader in innovative recovery solutions, introduces its Kinos and Kinos Plus transportable pools, designed to make the benefits of cold and warm water therapy accessible to everyone.

Who Benefits from avant°pool?

• Professional athletes
• Sports enthusiasts
• Fitness centers, clubs, and academies
• Recovery centers and physiotherapists
• Sauna and spa facilities
• Homes and workplaces

Why Embrace the Cold?

Cold therapy offers a multitude of scientifically proven benefits for body and mind: