Rockledge, Fla. – September 05, 2026 -- Crunch Fitness is opening a new $5 million gym in Rockledge, Florida, with pre-sale memberships now available starting at $9.99 per month and $0 enrollment fees.
The 43,000-square-foot facility debuts Crunch's newest design concept
Crunch at Viera, located at 5410 Murrell Road, Suite 135, will feature the company's Crunch 3.0 design. The layout includes a dedicated Abs & Glutes Room and a Crunch Reform Pilates studio equipped with reformer machines, integrated lighting, sound systems, and digital programming screens.
Members get access to recovery tech alongside traditional training
The club will offer power half-hour circuit training, personal training, Olympic lifting platforms, a Hot Studio, TRX classes, and a Functional HIITZone with indoor turf. Recovery options include Relax & Recover Contrast Therapy with a Frost Locker and Infrared Sauna, Human Touch Massage Chairs, a CryoLounge, and HydroMassage beds.
The first 500 sign-ups get bonus perks
Founding members will receive a free t-shirt and exclusive discounts on small group and personal training. The gym opening is also expected to create more than 70 jobs in Rockledge across personal training, group fitness, sales, and operations.
The franchisee is scaling fast across Florida
Crunch at Viera is operated by CR Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings. The subsidiary currently runs 63 Crunch gyms in Florida and is projected to reach 65 by the time this location opens. Its parent company, backed by North Castle Partners and Sixth Street, serves over one million members and aims to operate 110 Crunch locations nationwide across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee by the end of 2026.
"We are excited to be announcing the plans for Crunch at Viera and offering a premium, fun fitness option to the communities of Viera and Rockledge at an affordable price," said Tony Scrimale, CEO of CR Fitness Holdings.
Crunch's franchise ranking climbed this year
Crunch placed #20 overall and #2 in the fitness category on the 2026 Entrepreneur Franchise 500 list, up from #32 the previous year. The brand has appeared on the ranking for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club.