Atlanta – – October 12, 2026 -- Crunch Fitness is opening a new 28,262-square-foot gym at 4051 Stone Mountain Highway, Unit D105, in Lilburn. Workouts start Thursday, October 15, at 5:00 a.m., and memberships start at $9.99 per month.
Grand opening deal: pay $1, get the first month free
New members can join for $1 and receive their first month free through the grand opening offer. Details are available at CrunchStoneMountain.com.
Three events mark the launch week
A "Sneak Peek" celebration runs Tuesday, October 13, from 4:00 to 8:00 p.m., with a ribbon cutting at 6:30 p.m. Guests can tour the gym, meet the team, and sign up for founding member deals.
The soft opening on October 15 gives early members the first chance to use the facility. The grand opening party follows on Saturday, October 17, from 10 a.m. to 1 p.m. It includes Group Fitness demos, Personal Training specials, food, prizes, promotions, and local vendors.
The club follows Crunch's 3.0 design
Crunch Stone Mountain is the 17th Crunch location in the greater Atlanta area. Blue Ridge Fitness Holdings LLC, a subsidiary of franchise group CR Fitness Holdings, is investing $5 million in the all-new building.
The gym has cardio and strength equipment, Olympic platforms, and a Group Fitness Studio. It also has a Ride Cycle studio, a Hot Studio, and a HIITZone functional training area.
A Relax and Recover area offers HydroMassage®. Full-service locker rooms include saunas.
CR Fitness Holdings CEO Tony Scrimale said the company wants the club to be a high-energy, welcoming gym that supports members' fitness journeys.
The opening is expected to create more than 70 local jobs in personal training, group fitness, sales, operations, member services, and club leadership.