Car Racing

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Peugeot Sport proudly announces Kappa as its new official equipment supplier. This partnership unites two prominent brands with a shared vision encompassing sport, technology, design, and aesthetics.

A Partnership Between Sport, Technology, and Design

Kappa, a renowned sportswear brand, is recognized for its textile innovation, creating high-performance, comfortable, and stylish equipment. This aligns seamlessly with Peugeot Sport's dedication to pushing technological boundaries in international competitions, notably the FIA World Endurance Championship (FIA WEC).

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – As part of the Stellantis Motorsport Young Driver Program (YDP), 20-year-old Chilean driver Nico Pino recently experienced his first drive in a Citroën C3 Rally2 during a test session organized by Citroën Racing.

From Track to Rally: A New Challenge

A driver with a background in track and endurance racing, Pino had previously tested the DS E-TENSE FE25 all-electric single-seater at the end of 2024. The Stellantis Motorsport Young Driver Program is designed to identify, train, and develop promising young drivers across various motorsport disciplines.

SHERIDAN, WYOMING – February 18, 2025 – SHERIDAN, WYOMING – Feb. 18, 2025 – The historic partnership between Sparco and Lancia, a motorsport powerhouse during the Eighties and Nineties, is back and stronger than ever as the world-renowned brand makes its return to racing.

A Reunion of Legends

The reunion of these two legendary and iconic Turin-based brands was made official during the “Rally Racing Meeting”—the annual event organized by Miki Biasion which was held on February 8th and 9th at the Vicenza Expo Center with over 10,000 attendees—during a presentation at the really appreciated Lancia stand. The brands are essentially going back to the future in style, uniting heritage and innovation to support Lancia’s return to motorsports and, more generally, to allow fans to feel part of a brand which has always had racing in its DNA.

Supporting Lancia's Return to Motorsport

SHERIDAN, WYOMING – February 7, 2025 – SHERIDAN, WYOMING – Feb. 6, 2025 – Lancia's return to the rally world is accelerating. The Sporting Regulations for the highly anticipated Trofeo Lancia, nearing final approval from ACI Sport, are now available, along with the registration form for the one-make championship featuring the new Ypsilon Rally4 HF. This vehicle has already seen strong demand, with over 80 units sold in just three months.

A Rich Prize Pool and Career Opportunity

The Trofeo Lancia boasts a substantial prize pool of €360,000, making it one of the most lucrative in the Italian national rally scene. Beyond the financial rewards, the championship offers a unique opportunity: the winner, if under 35 years old, will join the official Lancia Corse HF team for the 2026 FIA ERC season.

Championship Format and Structure

SHERIDAN, WYOMING – February 7, 2025 – SHERIDAN, WYOMING – Feb. 7, 2025 – Four Lancia legends from the Heritage Hub will star at the Rally Racing Meeting 2025, a high-octane event hosted in the halls of the Vicenza Expo Center and organized by two-time World Rally Champion Miki Biasion.

Rally Racing Meeting 2025

SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 6, 2025 – TWG Motorsports, the force behind Andretti Global, Wayne Taylor Racing, Spire Motorsports, and the Cadillac Formula 1 team, has announced a major step towards becoming a full-fledged constructor in the world’s premier racing series. The company has unveiled GM Performance Power Units LLC, a new entity dedicated to developing and building powertrains for the Cadillac F1 car. This move signals Cadillac’s ambition to compete at the highest level, building both its chassis and power units by the end of the decade.

Leadership and Vision

Industry veteran Russ O’Blenes has been appointed CEO of GM Performance Power Units LLC. O’Blenes brings over 30 years of experience in motor racing engineering to the role and currently serves as the director of the GM Motorsports propulsion and performance team. His leadership is seen as crucial to Cadillac’s success in Formula 1.

SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 6, 2025 – Radical Motorsport Celebrates Milestone 3,000th Race Car

Radical Motorsport, the renowned British manufacturer of high-performance race cars, has announced a significant milestone in its history – the production of its 3,000th race car. This achievement coincides with the company's 28th anniversary, marking a period of sustained growth and innovation in the motorsport industry. The 3,000th car, a testament to Radical's commitment to performance and accessibility, is an SR3 model.

A Special Delivery for a Loyal Customer

SHERIDAN, WYOMING – February 6, 2025 – SHERIDAN, WYOMING – Feb. 5, 2025 – Aston Martin's Valkyrie LMH has finally been unveiled, five years after the project's initial conception. This car represents the closest realization yet of the original vision for the Le Mans Hypercar rules: a road-based hypercar adapted for racing. Aston Martin will be the sole competitor in the Hypercar class fielding a car with a direct lineage to a homologated road version.

Development and Powertrain

SHERIDAN, WYOMING – February 4, 2025 – SHERIDAN, WYOMING – Feb. 4, 2025 – If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974, when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits were pending, but until the matter could be settled Hoffman had the exclusive rights to advertise and sell BMW cars in the US. Nothing in Hoffman’s contract would prevent BMW from racing in the US, however, or from advertising its success on the track.

Racing as a Marketing Tool

SHERIDAN, WYOMING – January 29, 2025 – SHERIDAN, WYOMING – Jan. 29, 2025 –Toyota Gazoo Racing has solidified its position as a dominant force in the World Rally Championship (WRC), distinguishing itself through a deep commitment to integrating its motorsport endeavors with its road car development. This dedication has yielded remarkable results, including the creation of high-performance vehicles like the GR Yaris, GR Corolla, and the critically acclaimed GR86, all celebrated for their exceptional driving dynamics.

In an exclusive interview with PMW at the Monte Carlo Rally season opener, Toyota Gazoo Racing team principal Jari-Matti Latvala shed light on the symbiotic relationship between the racing team and the manufacturer, emphasizing its unique nature and the myriad benefits it brings.

A Unique Partnership