Poway, California – September 18, 2026 -- Burn Boot Camp announced a new partnership with rugby star Ilona Maher, who joined a live workout at the brand's Poway, California location on September 9 to train alongside local members.
Maher took part in the brand's signature 45-minute structured Camp session, a format Burn Boot Camp uses across all of its locations to build strength training routines for women.
Maher says lifting heavy builds confidence beyond the gym
"I love being strong. I love lifting heavy things, I love seeing what my body can do, and I want more women to feel that way about themselves," Maher said. She added that Burn Boot Camp creates a space where women can show up as they are and leave feeling stronger and more confident.
Burn Boot Camp CEO calls Maher an embodiment of the brand's mission
Burn Boot Camp CEO Morgan Kline said Maher represents what the company stands for, citing her consistency and willingness to use her platform to encourage other women to recognize their own strength.
Maher joins a roster that already includes Marshmello and Kevin Hart
The rugby athlete becomes the latest name in Burn Boot Camp's group of brand partners, joining music producer Marshmello and entertainer Kevin Hart, who have previously partnered with the fitness company.
A four-week national promotion starts September 14
The partnership announcement lines up with Burn Boot Camp's national promotion running from September 14 through October 12. During that window, new participants can start a strength program for $69 at any of the brand's more than 400 U.S. locations.
Burn Boot Camp locations offer complimentary Childwatch services for members with children, alongside expert-led group workouts.