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Wellness & Beauty

New Book Offers 'LIVE' Model to Help Readers Find Balance and Purpose

Cleona, Pa. – September 09, 2026 -- Dr. Karl D. Liedtka, a counselor with more than 30 years of experience, has released a new nonfiction book aimed at helping readers become more intentional and present in daily life.

The book introduces a four-part framework called the LIVE model.

Titled "Be Present, LIVE Fully: A Guide to Balancing Growth, Connection, and Purpose," the book opens with four guiding principles: be where you are, be who you are, be when you are and be why you are. From there, Liedtka builds his LIVE model, an acronym for Locus, Intensity, Variety and Eudaimonia. Each element addresses a different aspect of well-being, from balancing attention between self and others to managing effort and recovery, incorporating variety into everyday routines, and aligning actions with deeper purpose.

9 Subtle Signs of Hearing Loss You Shouldn't Ignore

Southlake, Texas – September 08, 2026 -- Constantly asking people to repeat themselves or cranking up the TV volume beyond what others find comfortable can be early warning signs of hearing loss, according to hearing expert Allison Liberio of Family Hearing Practice in Southlake, Texas.

Hearing loss in adults typically develops gradually, making it easy to dismiss the first symptoms as distraction or background noise rather than a health issue.

Struggling to follow conversations in noisy rooms is a key red flag

Many adults with early hearing loss can hear that someone is speaking but have trouble understanding the words, particularly in restaurants, social gatherings, or busy workplaces. Speech can sound muffled even when it's technically loud enough, since background noise competes with the brain's ability to process it.

Laifen Expands Beyond Hair Dryers With AutoCurl Iron, Smart Mirror at IFA 2026

Berlin – September 07, 2026 -- Laifen, the personal care brand Euromonitor International ranks as the world's No.1 high-speed hair dryer maker, is showing its largest-ever product lineup at IFA 2026, expanding from hair tools into curling irons, vanity mirrors and electric toothbrushes.

The company's booth at Hall 9, Booth 125 features the AutoCurl Curling Iron, the Glowy Vanity Mirror and the Wave Lite Electric Toothbrush, marking a shift beyond its hair-care roots into a broader personal care technology ecosystem.

The AutoCurl Iron Automates Salon-Style Curls

The AutoCurl Curling Iron uses a Direct Time-of-Flight sensor and adaptive servo technology to automatically detect, curl and release hair, aiming to make salon-style styling consistent regardless of user skill level. It is now available on Laifen's official website and Amazon.

Free Brain-Training App MemoryDriver Relaunches With Cash-Prize Race

Ellicott City, Md. -- Evon Medics will relaunch its MemoryDriver app on September 15, 2026, dropping its subscription requirement and opening the app to free download and free play for the first time.

The Maryland neurotechnology company is marking the update with a national "Beat the Clock" Challenge, a free public competition in which users navigate a 12-route virtual course and are scored on both speed and accuracy. A live leaderboard will track standings publicly during the event, and the five top finishers win cash prizes plus a full year of MemoryDriver Premium access.

Lilly Germany Launches Campaign to Reframe Obesity as a Disease, Not a Willpower Failure

Bad Homburg – September 07, 2026 -- Lilly Germany has launched a nationwide awareness campaign arguing that obesity is a chronic, treatable disease rather than a personal failing, rolling out across TV, social media, outdoor advertising and pharmacy displays starting September 1.

A father's apology anchors the campaign film

The centerpiece is a short film depicting a father calling his adult daughter, who lives with obesity, to apologize. He admits that for years he withheld the support she needed because he believed weight loss was simply a matter of discipline. Lindsay Zeckel, Vice President of Cardiometabolic Health at Lilly Deutschland, said the apology scene is meant to invite viewers to reconsider their own assumptions about obesity, adding that genuine support is only possible once the condition is recognized as a chronic disease.