New York – October 31, 2026 -- Serena Williams' signature heart necklaces scored 90 out of 100 in a new study of the luckiest jewelry in tennis, placing first among pieces worn by 10 players. The ranking, from A Diamond Is Forever, scores each player's jewelry on titles, championship-win associations, search interest and cultural reach.
Williams' heart necklaces appeared in 11 Grand Slam wins
Williams earned 9/10 for Major Championship Titles, backed by 23 Grand Slam singles titles. Her necklaces also scored 9/10 for Championship Jewelry Association and 9/10 for Championship Jewelry Search Surge, after a 100% Google Trends surge. About 88,700 social and media mentions gave them a Cultural Reach score of 9/10.
Djokovic's cross necklace takes second with 75 points
Novak Djokovic holds the most Grand Slam singles titles of the players analyzed, with 24, and earned 10/10 for Major Championship Titles. His cross necklace scored 9/10 for association, tied to 11 Grand Slam wins. It drew roughly 123,700 mentions, the study's top Cultural Reach score at 10/10. A 40% Google Trends surge earned only 1/10 for search interest relative to the other players.
Sabalenka's custom Material Good pieces place third at 73
Aryna Sabalenka scored 6/10 for titles, with four Grand Slam singles championships. Her Material Good jewelry earned 7/10 for association, linked to one confirmed Grand Slam win. A 100% Google Trends surge brought a 9/10 search score, while about 2,200 mentions produced a 7/10 Cultural Reach score.