Serena Williams' Heart Necklaces Named Tennis's Luckiest Jewelry
New York – October 31, 2026 -- Serena Williams' signature heart necklaces scored 90 out of 100 in a new study of the luckiest jewelry in tennis, placing first among pieces worn by 10 players. The ranking, from A Diamond Is Forever, scores each player's jewelry on titles, championship-win associations, search interest and cultural reach.
Williams' heart necklaces appeared in 11 Grand Slam wins
Williams earned 9/10 for Major Championship Titles, backed by 23 Grand Slam singles titles. Her necklaces also scored 9/10 for Championship Jewelry Association and 9/10 for Championship Jewelry Search Surge, after a 100% Google Trends surge. About 88,700 social and media mentions gave them a Cultural Reach score of 9/10.