Plano, Texas – October 11, 2026 -- Football fans can play along with NBC's "Sunday Night Football" this season for a chance to win a trip to Super Bowl LXI in Los Angeles, a Toyota vehicle of their choice during Toyotathon, or tickets to any 2027 NFL regular season game. The free-to-play prizes are part of Toyota Motor North America's new season-long NFL campaign, launched as the Official Automotive Partner of the NFL.
Two new ads feature Purdy, Love and Manning
The campaign includes two spots. In "The Game Won't Stop," Team Toyota athletes Eli Manning and Brock Purdy join young NFL FLAG athletes for a flag game that continues from day into night, lit by Toyota vehicles. In "Let It Shine," Jordan Love drives to an NFL FLAG clinic as memories from his own path unfold beside him, and he ends by encouraging a young player to "light 'em up."
Shot in Los Angeles, the ads feature youth talent alongside local NFL FLAG players. Manning's Ten Till Productions was a production partner. The spots start rolling out Wednesday, September 9, on NBC's broadcast of NFL Kickoff.
Gameday Giveaways return for a third season
From Week 1 through Super Bowl LXI, fans can visit Toyota.com/NFL during each regular-season week and select NFL Playoff Games on NBC. There they take on challenges such as predicting a fourth-quarter rushing or receiving touchdown. A correct pick earns an entry to win.
New this year, fans can unlock extra prizes by building hot streaks of five, ten, or every weekly challenge picked correctly in a row. Fans who nail every week are entered to win tickets to Super Bowl LXII in 2028 in Atlanta.
Toyota has given nearly $4 million to NFL FLAG
Donations from Toyota and its dealers to NFL FLAG total nearly $4 million and have helped reach more than 418,000 youth athletes nationwide. Youth flag participation has grown more than 50% over the last six years, according to the source, and girls' high school participation rose 60% in the 2024-25 season compared with the prior year (NFHS).
During Super Bowl LXI week, the Toyota Glow Up Classic will put girls' high school flag athletes on a national stage. Games are played under UV lights with glowing uniforms and game elements. Toyota will also upgrade a youth field in Los Angeles after the Super Bowl leaves town.
Autograph badges target Latino fans
Toyota is releasing limited-quantity autograph badges based on Team Toyota athletes' signatures. The first features New England Patriots cornerback Christian Gonzalez, with his signature turned into a chrome-inspired badge designed to complement any Toyota vehicle. Fans can follow Toyota Latino on social media for details.
Toyotathon adds NFL-themed extras
Toyotathon will again tie in with football. Last season brought a limited-edition Jordan Love trading card and a parody of Sisqó's "Thong Song." Toyota says additional NFL-inspired surprises will be announced later this season.