SHERIDAN, WYOMING – April 18, 2025 - Accor strengthens all-inclusive and midscale offering with strategic hotel acquisition
Global hospitality group Accor has entered into exclusive negotiations with Royal Holiday Group to acquire 17 hotel management agreements across the Americas. This move includes a total of 3,200 keys, marking a major milestone in the company’s regional expansion.
Diverse portfolio across top destinations
The acquisition comprises six existing all-inclusive resorts in Mexico—totaling 1,660 keys—that will be managed by Ennismore. An additional 11 properties, including resorts and city hotels located in Mexico, Argentina, Puerto Rico, and the U.S. (1,540 keys), will fall under the management of Accor PM&E Americas.
The deal, valued at $79 million, will be executed in phases. The entire sum will go toward partially funding a $130 million renovation plan scheduled for completion over the next 30 months.
Commitment to growth and community development
“This is an incredible opportunity for Accor to expand its premium midscale & economy brands in new destinations throughout the region,” said Thomas Dubaere, CEO Americas, Accor. “This addition represents a significant milestone for us, and we are committed to supporting and enriching the local communities where our resorts are located, fostering strong relationships and contributing to their sustainable development. Together with our new partners, we look forward to creating unforgettable experiences for our guests and driving positive impact in these vibrant destinations.”
Accelerating all-inclusive growth in the region
Accor’s asset-light model and the beachfront nature of the new properties will significantly boost its brand presence in the Americas, particularly in Mexico. The company’s all-inclusive resort network has seen a 25% CAGR over the past three years, and this acquisition is poised to continue that upward trend.
Three of the acquired properties, located in Cancun, Cozumel, and Puerto Vallarta, will be rebranded as Rixos Hotels following renovations—marking the brand’s official entry into the Americas. Meanwhile, resorts in Cancun, Acapulco, and Ixtapa will retain their existing branding. The remaining 11 properties will be reflagged under the Swissôtel, Mercure, Mercure Living, or ibis Styles brands.
“Since Rixos joined Accor in 2017, it has more than tripled its network, reinforcing its position as a global leader in the luxury all-inclusive space, with dynamic growth across the Middle East, Egypt and Turkey,” said Gaurav Bhushan, co-CEO, Ennismore. “This strategic acquisition marks Rixos’ bold entry into the Americas—a pivotal move into one of the world’s most promising all-inclusive markets. As Ennismore accelerates the global expansion of its all-inclusive portfolio, the addition of these six resorts to our collective will significantly enhance our reach into the midscale segment, unlocking new avenues for growth in key destinations worldwide.”
Looking ahead
The acquisition is expected to be finalized in the second half of 2025, pending standard regulatory and antitrust approvals. This strategic move reinforces Accor’s ongoing commitment to delivering quality hospitality experiences and expanding its footprint in high-demand markets.
For more information, visit Accor's official website.