Brand USA Ushers in New Era with Appointment of Fred Dixon as President & CEO
SHERIDAN, WYOMING – July 22, 2024 – SHERIDAN, WYOMING – July 22, 2024 – Brand USA, the nation's destination marketing organization, announced the appointment of seasoned travel industry executive Fred Dixon as its new President & Chief Executive Officer,effective July 15, 2024. Dixon's appointment signals a strategic move to capitalize on the ongoing strength of the U.S.tourism industry and position Brand USA for continued growth and innovation.
Dixon's Proven Track Record
Dixon brings a wealth of experience to the role, having most recently served as the President and CEO of NYC Tourism + Conventions. During his tenure, he spearheaded New York City's remarkable rise as a premier global destination,doubling international visitation. His 30-year career in the travel and tourism sector is characterized by strategic leadership, a commitment to innovation, and a deep understanding of the evolving needs of global travelers.