SHERIDAN, WYOMING – Dec. 6, 2024 – Emirates Palace Mandarin Oriental, Abu Dhabi, a landmark of luxury hospitality, has partnered with Amadeus Media Solutions to launch an award-winning Performance Max campaign that significantly boosted the hotel's visibility and revenue. This strategic collaboration demonstrates the power of data-driven marketing in the competitive hospitality industry.
A Luxurious Oasis in Abu Dhabi
Emirates Palace Mandarin Oriental, Abu Dhabi is an iconic resort renowned for its elegant Arabian architecture, world-class amenities, and stunning beachfront location. Guests are immersed in luxury with spacious rooms and suites, award-winning dining, a serene spa, and state-of-the-art facilities.
The Challenge: Establishing a New Identity
Following a recent rebranding, the hotel sought to solidify its new identity and attract new guests in a highly competitive market. This required a comprehensive marketing strategy that could effectively increase brand awareness and drive bookings across multiple platforms.
The Solution: A Data-Driven Performance Max Campaign
Amadeus Media Solutions, a leading provider of hospitality technology solutions, developed a tailored strategy incorporating Google's Performance Max to optimize the hotel's marketing efforts. This approach targeted both prospective and high-intent travelers, maximizing visibility across Google's vast product inventory, including Search, Display, YouTube, Gmail, and Discover.
Key Strategies:
- Reinforcing brand visibility: The campaign focused on increasing awareness in emerging source markets to attract new guests.
- Multi-channel exposure: Leveraging Google's diverse product inventory ensured maximum reach and engagement.
- High-quality content: Stunning visuals showcasing the property's beauty, lifestyle offerings, and amenities captivated audiences.
Remarkable Results
The Performance Max campaign delivered outstanding results, exceeding expectations and driving significant growth for Emirates Palace Mandarin Oriental, Abu Dhabi.
Campaign Highlights (January 2023 to December 2023):
- Revenue increase: +30% revenue increase compared to baseline performance.
- Visibility: +56% impression uplift compared to other campaigns.
- ROAS: 35:1 average return on ad spend.
Testimonials:
- "Working with Amadeus Media Solutions on our Performance Max campaign has been transformative for Emirates Palace Mandarin Oriental Abu Dhabi," said Samah Labroudi, Regional Performance Marketing Manager at Mandarin Oriental Hotel Group. "As we navigated our recent rebrand, their expertise was instrumental in successfully establishing our refreshed identity in a competitive market."
- "Partnering with Emirates Palace Mandarin Oriental Abu Dhabi on their award-winning Performance Max campaign was a remarkable experience for our Amadeus Media Solutions team," said Taylor Miotti, Senior Digital Media Strategist at Amadeus Hospitality Media Solutions. "Witnessing the transformation of the resort’s marketing strategy and seeing the impressive results unfold reinforced the effectiveness of our data-driven approach."
A Powerful Partnership
The success of this campaign highlights the power of collaboration and strategic marketing in the hospitality industry. By combining Emirates Palace Mandarin Oriental, Abu Dhabi's commitment to luxury hospitality with Amadeus Media Solutions' expertise in data-driven marketing, the hotel achieved exceptional results, solidifying its position as a leader in the luxury travel market.
Looking Ahead
This successful partnership sets the stage for continued innovation and growth in the hospitality industry. As technology and traveler expectations evolve, data-driven marketing strategies will become increasingly crucial for hotels seeking to enhance their brand visibility, attract new guests, and drive revenue.