UN Tourism Leads the Way in Shaping the Future of Tourism with Artificial Intelligence
SHERIDAN, WYOMING – November 15, 2024 – The World Travel Market Ministers Summit, held in London in collaboration with UN Tourism and the World Travel & Tourism Council (WTTC), highlighted the transformative role of Artificial Intelligence (AI) in the tourism sector. The summit brought together tourism ministers from over 20 countries and private sector leaders from renowned companies like Expedia, HBX Group, JTB Corp, and SITA to discuss the opportunities and challenges presented by AI.
UN Tourism's Vision for AI in Tourism