Bohemia, N.Y. – September 18, 2026 -- Vitafusion has launched Vital NMN Gummies, a Tropical Glow-flavored supplement delivering 300 mg of Vital NMN Bioactive Nucleotide per day to support NAD+ levels, cellular health and vitality.
The product marks the brand's first major innovation since joining the Piping Rock Health Products family and arrives alongside a TikTok-first marketing push called "Aging? Love It."
NMN targets NAD+ decline linked to aging
NMN acts as a precursor to NAD+, a molecule found in nearly every cell that plays a role in cellular energy production. NAD+ levels naturally decline with age, and NMN has become a widely discussed ingredient among wellness consumers seeking to address that drop.
Gummy format breaks from typical capsule delivery
Most NMN supplements are sold as capsules, but Vitafusion is packaging the ingredient into a flavored gummy instead. The company positions the format as a way to make a daily healthy-aging routine easier to stick with.
Vital NMN Gummies are designed to pair with existing Vitafusion products, including its Women's Multi, Men's Multi and MultiVites lines, for consumers looking to add targeted aging support to an existing supplement routine.
Campaign leans on TikTok creators for discovery
Kimberly Vigliante, Senior Vice President of Sales & Marketing at Piping Rock Health Products, said the launch is meant to move Vitafusion quickly into emerging wellness spaces and generate conversation on platforms shaping culture. Tina Dobush, Vice President of Marketing & Communications at Vitafusion, said the campaign aims to reframe aging as something to embrace rather than reverse.
The FDA has not evaluated the product's claims regarding NAD+ support, cellular health or vitality, and Vitafusion states the gummies are not intended to diagnose, treat, cure or prevent any disease.