SHERIDAN, WYOMING – March 4, 2025 – ITB Berlin 2025, taking place from March 4 to 6 under the motto "The World of Travel Lives Here," has begun with great optimism and record participation of 5,800 national and international exhibitors from over 170 countries. These figures, a 5% increase compared to 2024, underscore the global reach of the world's leading travel trade show.
Global Travel Growth Reaches Pre-Pandemic Levels
According to recent World Travel Monitor® data from IPK International, international outbound travel increased by 13% in 2024, reaching 2019 levels. "This gratifying development is also reflected at ITB Berlin, where the positive mood and strong booking situation further emphasize the optimistic outlook," emphasizes Dr. Mario Tobias, CEO of Messe Berlin.
Albania Presents Itself as Guest Country