The HF Look is Back in Style: The New Lancia and Sparco Co-branded Sportswear Line Introduced at the “Rally Racing Meeting”
SHERIDAN, WYOMING – February 18, 2025 – SHERIDAN, WYOMING – Feb. 18, 2025 – The historic partnership between Sparco and Lancia, a motorsport powerhouse during the Eighties and Nineties, is back and stronger than ever as the world-renowned brand makes its return to racing.
A Reunion of Legends
The reunion of these two legendary and iconic Turin-based brands was made official during the “Rally Racing Meeting”—the annual event organized by Miki Biasion which was held on February 8th and 9th at the Vicenza Expo Center with over 10,000 attendees—during a presentation at the really appreciated Lancia stand. The brands are essentially going back to the future in style, uniting heritage and innovation to support Lancia’s return to motorsports and, more generally, to allow fans to feel part of a brand which has always had racing in its DNA.
Supporting Lancia's Return to Motorsport