Philadelphia – October 09, 2026 -- For every block the Philadelphia 76ers make this season, TENA will donate up to $25,000 worth of incontinence products to a local community organization in the Philadelphia region.
TENA becomes a Proud Partner of the 76ers
TENA, an incontinence care brand, has been named a Proud Partner of the Philadelphia 76ers. As Presenting Partner of its "Blocking the Stigma" campaign, the brand will reach fans through in-arena visibility, digital engagement, social activation and community impact.
The campaign targets men's bladder health
The initiative is aimed at bringing attention to men's health. According to a 2025 TENA study, 1 in 4 men over 40 will experience drips and dribbles in their lifetime, said Thiago Icassati, Vice President Personal Care for Essity North America.
Hazel Villarreal, Marketing Director for TENA North America, said the partnership gives the brand a platform to reach men who may have bladder leakage but have not yet sought solutions or openly discussed it. Professional basketball, she said, lets TENA meet men where they already feel at home and comfortable.
Sports anchor TENA's strategy
Icassati said sports are central to the TENA strategy because they celebrate confidence, performance and participation at every stage of life. By appearing where people are focused on staying active, TENA aims to normalize conversations about bladder weakness and help men manage the condition with confidence, dignity and peace of mind.