Avocados From Mexico Launches Guac-Fueled College Football Campaign
Dallas – September 30, 2026 -- Avocados From Mexico is turning grocery runs into game-day perks with "Saturdays Start With Guac," a season-long campaign running through the college football championship game in January.
The brand, which calls itself the top-selling avocado brand in the U.S., is spreading the promotion across more than 1,600 college football games this season. The push includes a new 30-second ad called "The Sound That Starts Saturdays," which turns the chopping and mashing of guacamole prep into a marching band anthem, and a return as ESPN's halftime sponsor.