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Princess Cruises

Princess Cruises Launches First Cruise-Planning App Inside ChatGPT

Fort Lauderdale – September 28, 2026 -- Princess Cruises has become the first global cruise line to launch a native app inside ChatGPT, letting travelers search, compare and plan trips across its fleet using plain conversational language.

Travelers can tag @princesscruises to search 330+ destinations across 17 ships

Once the Princess app is installed in ChatGPT, guests can type requests such as "@princesscruises Show me seven-night cruises that visit Santorini in August 2027" or "@princesscruises Help me plan a cruise to Alaska next summer." Within the same chat, they can compare itineraries and ships, check current pricing and availability, and explore ports, shore excursions, cruisetours and onboard packages.

Princess Cruises Offers Loyal Guests a Ride in the 2027 Rose Parade

Fort Lauderdale, Fla. – September 12, 2026 -- Princess Cruises is inviting its most loyal passengers to compete for a seat aboard its float in the 138th Rose Parade presented by Honda, held January 1, 2027, in Pasadena, California.

Four winners get a trip for two and a spot on the float

The "Share Your Princess Story" contest is open only to Princess Captain's Circle Elite members -- guests who have completed at least 15 cruises or 150 cruise days with the line. Entrants must submit a 300- to 500-word essay about their most memorable Princess experiences at www.princessshareyourstory.com. Entries close September 22, 2026, and four winners will be chosen by October 6, each receiving a trip for two to Pasadena with the chance to ride the float down Colorado Boulevard.

The contest is limited to legal residents of the 50 U.S. states, Washington, D.C., and Canada (excluding Quebec) who are at least 18 years old.