Southwest Airlines

Southwest Airlines Launches Flight Booking Plugin in ChatGPT

Dallas – – October 06, 2026 -- Southwest Airlines has launched a plugin inside ChatGPT that lets travelers search and shop for Southwest flights directly within the chatbot, marking the first phase of an AI-powered booking rollout built with OpenAI and Amazon Web Services.

Southwest becomes the first U.S. airline to offer a dedicated ChatGPT plugin

The tool allows customers to discover destinations and explore flight options without leaving the ChatGPT interface, giving Southwest a presence earlier in the travel-planning process. The company describes it as a step toward a simpler, more direct path from initial inspiration to an actual booking.

Southwest's 'Week of WOW' Sale Cuts Fares Up to 40% Through Sept. 17

Dallas – September 17, 2026 -- Southwest Airlines kicked off its Week of WOW sale, offering up to 40% off base fares for flights booked by Sept. 17 for travel between Oct. 5, 2026, and March 3, 2027.

Discounted routes include Austin-San Diego and Nashville-Chicago

Nonstop routes on sale include Austin to San Diego, Nashville to Chicago Midway, Denver to San Diego, Seattle to Nashville, and Austin to San Jose, all available now on Southwest.com. The fare discount requires a 21-day advance purchase and applies before government taxes and fees, with restrictions, exclusions, and blackout dates in effect.