Topgolf Cuts Gameplay Prices by 20%+ at All U.S. Venues
DALLAS – November 10, 2026 -- Topgolf is lowering gameplay rates by an average of more than 20% across all 100+ U.S. venues, effective immediately. The company says it is a permanent change to its pricing structure, not a limited-time promotion, and no code is required.
Guests said cost keeps them from coming back
Over six months, Topgolf surveyed thousands of guests, analyzed social conversations and held in-person interviews at venues. In the survey, 78% of respondents named social connection as a key reason they visit, and 72% named the food, drinks and service. High cost was the number one reason guests gave for not returning more often.
CEO David McKillips joined Topgolf in February and spent his first 100 days visiting its U.S. venues. He heard the same theme throughout: guests rate the experience highly, but the prices were too high. "The cost of fun just got more affordable," he said.