DALLAS – November 10, 2026 -- Topgolf is lowering gameplay rates by an average of more than 20% across all 100+ U.S. venues, effective immediately. The company says it is a permanent change to its pricing structure, not a limited-time promotion, and no code is required.
Guests said cost keeps them from coming back
Over six months, Topgolf surveyed thousands of guests, analyzed social conversations and held in-person interviews at venues. In the survey, 78% of respondents named social connection as a key reason they visit, and 72% named the food, drinks and service. High cost was the number one reason guests gave for not returning more often.
CEO David McKillips joined Topgolf in February and spent his first 100 days visiting its U.S. venues. He heard the same theme throughout: guests rate the experience highly, but the prices were too high. "The cost of fun just got more affordable," he said.
New arcade games arrive at every U.S. venue by year-end
Topgolf is adding to the visit alongside the price cut. New arcade games are rolling out at all U.S. venues by the end of the year, and the company is also adding to its food and drink menus, merchandise and special events.
The pricing news follows a multi-year partnership with TMRW Sports. It will bring TGL presented by SoFi and WTGL experiences to Topgolf venues and Toptracer Range facilities nationwide.
What the 20% figure covers
The reduction applies to gameplay at all U.S. venues. The average is based on hourly U.S. gameplay list prices compared with Topgolf's historical pricing. Actual prices vary by venue, day and time, and are higher on select holidays. The figure excludes food and beverage and promotions.
Guests can check local pricing, booking details and availability on the Topgolf website.