Fort Worth – September 18, 2026 -- Tony Lama, the Western bootmaker with more than a century of heritage, has launched its first men's apparel collection, expanding the brand beyond footwear for the first time.
The collection blends heritage craftsmanship with modern silhouettes
Designed for the modern Western man, the line combines premium materials, considered construction and Western detailing, ranging from everyday essentials to statement pieces.
"The goal was to create elevated product while holding on to the heritage of the Tony Lama brand," said Elizabeth Jackson, creative director of accessories and apparel. "The pieces are built for anyone who values quality and Western details."
Shoppers can buy the collection online and at seven retail partners
The apparel is now available at TonyLama.com and through select retailers, including Wild Bill's in Dallas, Texas; Firehole Trading Co. in West Yellowstone, Montana; Jim's Western Wear in Los Angeles, California; Cave Creek Cowboy in Cave Creek, Arizona; Antler and Crown in Breckenridge, Colorado; Mavericks of Scottsdale in Scottsdale, Arizona; and Martin Boot Company in Hobbs, New Mexico.
The launch marks Tony Lama's expansion into a broader lifestyle brand, moving beyond its founding focus on boots since 1911.