Garching – September 09, 2026 -- Appliance maker Gorenje has announced a new partnership with handball player Mathias Gidsel, unveiled at IFA 2026. The deal ties the European home appliance brand to one of the sport's top current athletes.
Gidsel brings a trophy case built on Olympic and World titles
Gidsel is a three-time IHF World Handball Player of the Year, an Olympic champion, and a multiple World Championship winner. Gorenje frames the partnership around a shared belief that peak performance and personal success start at home, rather than focusing solely on his on-court achievements.
Gorenje's management links the deal to its brand mission
Janko Stern, a member of the Hisense Europe Management Board, said Gidsel represents discipline and authenticity, and that Gorenje aims to ease daily routines so people have the freedom to focus on what matters most.
Gidsel credits his support system off the field
"I'm proud to now be part of the Gorenje family," Gidsel said, adding that success on the field depends on family support, daily routines, and a home environment that allows an athlete to stay focused on their goals.
The tie-up extends Gorenje's existing ties to handball
Gorenje has a long-standing connection to handball and the sport's values of commitment, teamwork, and consistency. The company positions Gidsel's addition as a natural extension of that history, with both parties emphasizing that strong performances rely on a supportive environment away from competition.