Beverages

SHERIDAN, WYOMING – May 12, 2026 – While the world often sees Ukraine through the lens of geopolitics, a much older story is currently unfolding in the craft spirits market: the survival of Vyshnivka. This traditional cherry liqueur, which once defined the hospitality of Ukrainian noble estates, is making a definitive comeback through the relaunch of Wild Cherry. After being forced into a hiatus by both a global pandemic and the outbreak of full-scale war, the brand is now restarting its production to bring a taste of Eastern European history to the United States.

In the glass, the liqueur carries a deep, ruby-red tone with a dense aroma of preserved fruit, leaning into the sharp tartness of real sour cherries rather than syrupy sweetness. For the modern consumer, it offers a profile far removed from artificial schnapps, representing a nation’s refusal to let its culinary heritage disappear.
 

SHERIDAN, WYOMING – April 14, 2026 – Gong cha, the international bubble tea franchise with Taiwanese roots, has expanded to more than 2,200 stores across 33 markets worldwide, bringing a menu built on freshly brewed, whole-leaf tea to customers in the United States. Unlike many competitors that rely on powder-based mixes or pre-made concentrates, the brand positions itself around in-store brewing and tea sourced from specific growing regions. For American consumers who have embraced bubble tea as an everyday drink rather than an occasional novelty, Gong cha's approach to ingredient sourcing and drink variety offers a clearer reason to choose a premium cup over a cheaper alternative.

SHERIDAN, WYOMING – April 14, 2026 – Canadian organic energy drink brand GURU has introduced a new Dragon Fruit Cherry Sorbet flavor to its growing range and is currently running a limited-time 15% discount across its entire Zero Sugar lineup, with no promo code required. Founded in 1999, GURU has differentiated itself in the crowded energy drink market by using certified organic ingredients, natural green tea caffeine, and formulas free from synthetic additives and artificial sweeteners. The new flavor launch and the ongoing Zero Sugar promotion give both returning customers and first-time buyers a concrete reason to explore the brand's current offerings.

SHERIDAN, WYOMING – March 12, 2026 – If you’ve ever wanted the glamorous “trade fair tasting” vibe without needing an industry badge, Falstaff is offering exactly that with its Big Bottle Party 2026 in Düsseldorf. The event takes place on Saturday, March 14, 2026 at the Maritim Hotel Düsseldorf, combining a premium tasting session with a full party night—complete with large-format bottles, food pairings, and the rare chance to meet winemakers face-to-face. It’s timed perfectly: the night before ProWein returns to Düsseldorf (March 15–17), so private visitors get a little touch of the world’s leading wine and spirits fair in a setting made for enjoying, not networking.

SHERIDAN, WYOMING – December 4, 2025 – If your holiday hosting routine feels a little too predictable, Saratoga® Spring Water and two-time “Top Chef” winner Buddha Lo are here to shake things up. Inspired by the latest Saratoga® Supper Club – a one-night speakeasy hidden behind a convenience store cooler, bathed in Saratoga® Signature Blue – they’re inviting home hosts to mix the familiar with the delightfully unexpected this season.

A speakeasy supper club you can steal ideas from

For the Saratoga® Supper Club, Chef Buddha Lo transformed an everyday convenience store into a secret world of color, texture and refined bites, anchored visually by Saratoga’s striking blue bottles. It was all about playing with expectations: guests walked in thinking “grab-and-go” and ended up in something that felt like a modern speakeasy.

SHERIDAN, WYOMING – October 22, 2025 – SHERIDAN, WYOMING – October 22, 2025 – Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.

In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Special Side”) — to one of northern Germany’s most iconic spots. The result is a feel-good combination of nostalgia, lifestyle, and a cult beverage that’s ready to make waves.

A ship that radiates good vibes

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Nestlé is giving young athletes and adventure-seekers a delicious new way to fuel their active lives with the launch of Milo Pro, a high-protein version of the beloved Milo drink that’s designed to support the energy needs of teenagers and young adults on the go.

With three times more protein than traditional Milo, the new Milo Pro is crafted for those who want to combine great taste with real nutritional benefits. Recently introduced in Indonesia, this protein-packed drink is set to roll out across Southeast Asia in 2026, bringing a powerful boost to the region’s young, active consumers.

SHERIDAN, WYOMING – September 23, 2025 – In a major win for both coffee lovers and the environment, Nescafé has officially surpassed its 2025 target for sourcing coffee grown with regenerative agriculture methods—an achievement that signals real progress for a more sustainable future in your morning cup.

According to the newly released Nescafé Plan 2030 Progress Report, 32% of Nescafé’s coffee was sourced from farmers practicing regenerative agriculture in 2024—well above the original 20% target for 2025. From composting and soil cover to mulching and optimized fertilization, these sustainable methods are delivering benefits to farmers and helping to reduce greenhouse gas emissions in coffee production.

SHERIDAN, WYOMING – May 26, 2025 – SHERIDAN, WYOMING – May 26, 2025 – Matcha may be trending across cafes, kitchens, and social feeds in Europe—but not all green powders are created equal. As more products hit the shelves claiming “ceremonial grade” quality, AIYA Europe, a leading supplier of premium Japanese organic matcha, is taking a stand to educate consumers and professionals alike on how to spot the real deal.

The Matcha Confusion: What’s in a Name?

In Europe, “Matcha” and even “Ceremonial Matcha” are not legally protected terms. That means everything from low-grade industrial powders to top-tier Japanese tea can be labeled the same, leaving consumers to guess at what’s really in their cup.

To help cut through the confusion, AIYA Europe encourages everyone—from casual tea drinkers to professional buyers and chefs—to look beyond the label and evaluate key quality markers like:

SHERIDAN, WYOMING – May 26, 2025 – SHERIDAN, WYOMING – May 26, 2025 – ProWine Hong Kong 2025 has wrapped up with resounding success, reaffirming its role as Asia’s premier platform for global wines and spirits. Held at the Hong Kong Convention and Exhibition Centre, the event welcomed 12,090 trade visitors and nearly 200 exhibitors from over 20 countries and regions, creating meaningful connections across borders and showcasing the future of the industry.