Health, Wellness & Beauty

Maybelline's AI-Powered Virtual Try-On Tool Lets Shoppers Test Makeup Before Buying

SHERIDAN, WYOMING – April 11, 2026 – Shoppers browsing for lipstick, foundation, or eye makeup can now test dozens of Maybelline products on their own face without touching a tester, reducing the guesswork that leads to costly returns and mismatched shades. Maybelline's Virtual Beauty Studio offers an augmented reality try-on experience accessible directly through its website, covering lip, eye, and face categories across a broad range of shades and product types.

How the virtual try-on works

Users can access the tool through three input methods: a live camera feed, an uploaded personal photo, or a selection from a set of pre-loaded models. Maybelline recommends using the live camera in a well-lit room with existing makeup removed for the most accurate shade rendering. Once a starting point is set, users browse product categories and select items to layer onto their image in real time.

EMA launches #HealthNotHype campaign on safe use of GLP-1 medicines

20 June 2025: The European Medicines Agency has launched its first social media campaign with content creators to promote the safe and responsible use of GLP-1 receptor agonists, using the hashtag #HealthNotHype to broaden the reach of its public health messages.

Campaign launch and scope

EMA said the campaign is focused on raising awareness about the safe and responsible use of GLP-1 receptor agonists. These medicines were initially developed to treat type-2 diabetes, and some GLP-1 receptor agonists are now also indicated for weight management in people living with obesity and weight-related health conditions.

Your Breath Is the Most Underrated Beauty Tool You're Not Using

SHERIDAN, WYOMING – March 24, 2026 – Most people think of skincare as something that comes from a bottle, but a growing body of wellness thinking says the most powerful beauty tool is already inside you — and it's completely free. Breathing expert and author Petra Orzech argues that the way you breathe directly shapes the health, clarity, and glow of your skin by regulating your nervous system. When your breath is shallow and rushed, stress hormones rise and your complexion suffers. When it's slow and intentional, your body shifts into repair mode, improving circulation and giving skin a visible lift. The concept will be front and center at FIBO 2026 in Cologne, Germany, from April 16 to 19, where nutrition, beauty, and skin health take the spotlight in dedicated expo halls.

EMA launches #HealthNotHype campaign on safe GLP-1 medicine use with content creators

EMA, 2025: The European Medicines Agency has launched its first social media campaign involving content creators, aiming to raise awareness about the safe and responsible use of GLP-1 receptor agonists through the #HealthNotHype initiative.

Campaign launch and scope

The campaign focuses on medicines that were initially developed to treat type-2 diabetes. EMA said that some GLP-1 receptor agonists are now also indicated for weight management in people living with obesity and weight-related health conditions. The agency noted that these medicines are effective for patients, particularly against a backdrop of rising obesity and diabetes rates worldwide.

ALS Northwest Wraps 2025 With a Bigger Bet on Research — and a Message of Urgency for Families

SHERIDAN, WYOMING – December 30, 2025 – ALS Northwest says it increased its financial investment in ALS research throughout 2025, aiming to accelerate new approaches to treatment, prevention, and understanding at a time when momentum can’t afford to slow.

Why This Matters Beyond the Headline

For many people, ALS can feel like a diagnosis that changes the meaning of time overnight—days get measured in appointments, adaptations, and the quiet courage of figuring out “what now.” That’s why research funding isn’t an abstract talking point. It’s hope with a deadline attached, and it’s the difference between progress moving forward or stalling out.

ALS Northwest says its 2025 push is designed to speed up innovative science and strengthen the broader ALS community’s path toward better outcomes. The organization also frames this work as part of a larger, collaborative effort across the United States.

HYMPAVZI: Once-weekly hemophilia treatment cuts bleeds by 93% in patients with inhibitors

SHERIDAN, WYOMING – December 10, 2025 – For many people living with hemophilia, treatment is already demanding—regular infusions, constant planning, and the worry of a bleed that can disrupt everything. But for those who develop “inhibitors,” standard therapies may stop working, turning daily life into a much more dangerous balancing act. New Phase 3 data from Pfizer now suggest that the once-weekly treatment HYMPAVZI® (marstacimab) could offer these patients a very different outlook.

When hemophilia treatments suddenly stop working

Hemophilia A and B are rare genetic bleeding disorders where the blood can’t clot properly. For decades, the usual approach has been factor replacement therapy, giving patients the clotting factor their bodies are missing.

Lucile Packard Children’s Hospital Stanford earns fifth straight top maternity-care honor

SHERIDAN, WYOMING – December 10, 2025 – For expectant parents, choosing where to give birth is one of the biggest decisions they make—and a new milestone from Lucile Packard Children’s Hospital Stanford offers extra peace of mind.

Five years of ‘high performing’ maternity care

For the fifth year in a row, Lucile Packard Children’s Hospital Stanford has received the prestigious “High Performing” designation for maternity care from U.S. News & World Report. Fewer than half of the more than 800 U.S. hospitals evaluated earn this rating, which is reserved for hospitals that deliver outstanding care for uncomplicated pregnancies and births.

Curves, Confidence and Real Connection: Why Bustr Says Body Positivity Is Here to Stay

SHERIDAN, WYOMING – December 10, 2025 – While fashion trends flirt once again with ultra-thin catwalk ideals, a new body-confidence report from BBW dating app Bustr tells a very different story from the one splashed across runways and social feeds: real people still deeply desire curves, emotional safety and body-inclusive love.

When Fashion Says “Thin” but Real Life Says “Curvy”

Headlines about fewer plus-size models and a “return” to early-2000s thinness can feel like déjà vu for anyone who thought the Body Positivity era had finally changed the game. But Bustr’s 2025 Body Confidence and Social Trends Report suggests that offline hearts haven’t suddenly rewritten their preferences just because aesthetics on the runway shifted.

What Is the Universal Blood Type – And Why O-Negative Donors Matter So Much

SHERIDAN, WYOMING – December 8, 2025 – Every two seconds, someone in the United States needs blood, whether it’s a new mother recovering from blood loss, a cancer patient in treatment, or a person injured in an accident. With around 5 million Americans needing transfusions each year, donated blood is literally a lifeline – and people with the universal blood types play a uniquely powerful role in keeping that lifeline flowing.

Why Blood Donations Matter Every Second

Blood can’t be manufactured or replaced with a lab-made substitute. Every unit comes from a volunteer rolling up their sleeve. One whole blood donation can potentially help up to three people, which means even a single visit can ripple out far beyond what most donors ever see.

How Often Can You Donate Blood? Turning a Good Deed into a Life-Saving Routine

SHERIDAN, WYOMING – December 8, 2025 – Not many things compare to the feeling of helping save a life, and every time you donate blood, you’re potentially helping as many as three people. Whether you’ve just made your first donation or you’re thinking about going back again, understanding how often you can safely donate makes it easier to turn that generous impulse into a powerful habit.

Why Regular Blood Donors Matter So Much

Each year, around 5 million Americans need a blood transfusion — from new mothers replacing blood loss, to people injured in accidents or natural disasters, to patients living with serious medical conditions. A person in the U.S. needs blood every two seconds, which means demand never really stops.