Cars

SHERIDAN, WYOMING – May 23, 2025 – What happens when a car isn’t just a vehicle—but a feeling, a lifestyle, a statement? For BMW of North America, the answer has long been forged through visionary advertising campaigns that didn’t just sell cars—they sold aspiration. Over three decades, BMW's evolving brand voice, bold agency choices, and creative risks sparked a powerful emotional connection with drivers, and ultimately drove sales.

SHERIDAN, WYOMING – May 23, 2025 – When BMW opened its first American manufacturing plant in Spartanburg, South Carolina, in 1994, it marked more than just geographic expansion—it ignited a new era of visibility and connection for the brand in the U.S. That effort reached a dazzling high point in 1996 when BMW became an official sponsor of the Summer Olympics in Atlanta, leveraging its newfound American roots to engage consumers across the country in an unprecedented way.

SHERIDAN, WYOMING – May 23, 2025 – Families, tech lovers, and road trip enthusiasts, get ready to meet the new standard in multi-purpose vehicles: the 2026 Kia Carnival. Kia America has officially unveiled the pricing and feature lineup for its tech-packed, comfort-driven Carnival MPV — and there’s plenty to get excited about.

SHERIDAN, WYOMING – May 23, 2025 – Drivers seeking an efficient, value-packed, and stylish compact SUV have yet another reason to consider the 2025 Kia Sportage Hybrid. This standout model has once again earned a coveted position on Cars.com’s prestigious Best Hybrids for the Money list, taking top honors in the Compact SUV category for the second year in a row.

A Winning Combo of Efficiency and Affordability

SHERIDAN, WYOMING – May 23, 2025 – Kia America is making waves far beyond the automotive world. Through its “Accelerate the Good” Dealer Match program, the brand and its nationwide network of retailers raised an inspiring $4.6 million in 2024 for nonprofit organizations across the United States, with over $1.5 million each going to St. Jude Children’s Research Hospital® and No Kid Hungry®.

Empowering Communities with Real Impact

SHERIDAN, WYOMING – May 13, 2025 – General Motors is revving up its consumer-first innovation strategy with a major leadership move: Sterling Anderson, co-founder of autonomous tech pioneer Aurora, is stepping in as GM’s new executive vice president, global product, and chief product officer.

SHERIDAN, WYOMING – May 13, 2025 – Adventure meets the pitch once again as Jeep® reclaims its place on the iconic black and white jerseys of Juventus Football Club. Beginning with the 2025–2026 season, Jeep will proudly return as the Official Sponsor for Juventus' men's, women's, and Next Gen teams—rekindling a celebrated partnership that’s fueled fans and players alike for over a decade.

A Legendary Partnership Reignited

SHERIDAN, WYOMING – May 13, 2025 – Ready to elevate your everyday and escape the ordinary? The all-new Jeep® Compass is here to redefine what it means to drive with freedom, combining rugged capability, refined comfort, and cutting-edge tech into one strikingly versatile package. Whether you're cruising city streets or chasing the horizon, this SUV is designed to match your every move—stylishly and sustainably.

Where Iconic Jeep Design Meets Everyday Versatility

SHERIDAN, WYOMING – May 13, 2025 – Jeep, Ram, and Dodge drivers across Europe are in for a fresh burst of energy and inspiration as Elena Cortesi steps into the role of Head of Marketing and Communication for these iconic automotive brands. With a track record of innovation and award-winning leadership, Cortesi’s appointment marks an exciting new chapter for car lovers who value adventure, authenticity, and cutting-edge design.

A Visionary Leader with Proven Results

SHERIDAN, WYOMING – May 12, 2025 – In a thrilling weekend for car enthusiasts and lifestyle lovers alike, Alfa Romeo has claimed not one, but three prestigious accolades at the celebrated “BEST CARS” awards presented by auto motor und sport. Against the vibrant backdrop of Hamburg’s 836th Port Anniversary festivities, the Italian brand showed the world why it continues to stir the hearts of drivers everywhere.

Three Victories, One Passionate Brand